Noorderbreedte State Franchise Formula Presentation
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Explore the Noorderbreedte State franchise formula for elderly care, aligning with future needs and government regulations. Learn about establishment criteria and the franchise cooperation process.
Noorderbreedte State Franchise Formula Presentation
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Presentation Transcript
Presentation Learn for live Kathy Terenstra 2012
Program • Who am I? • Introduction Noorderbreedte • Noorderbreedte State franchise formule • Targets 2012-2017 • Questions
Noorderbreedte bv • Organization in care for elderly • 14 Nursing homes in Friesland • for ZZP 1 till 10 (light till heavy care) • - homes for ZZP 1 t/m 4 - homes for ZZP 5 t/m 10 • Living and care paid by government
Arise of Noorderbreedte State (NBS) • Because of the ageing of population • Future: Shift in care, need of more nursing home beds for heavy ZZP
Need of NBS because: • No more nursing homes build • Government: Separation living and care • Need of small-scale elderly care • Space for entrepreneurship in care
For who NBS? For those elderly who could live at home with home care from ‘thuiszorg’ organizations but… • They feel lonely • They feel not safe • They do not look after themselves good enough
Noorderbreedte State • Permanent residence • temporarily residence • daytime activity
Noorderbreedte State-formule • Small care for elderly in their own village/ neighborhood • For helpful elderly (ZZP1 till ZZP4) • Care is paid by government • Rent en service is paid by resident itself
NBS-establishment • In small villages • Between 700 à 1000 m2 • Suitable for living sheltered with guidance and normal care • 12 - 18 places • 1,5 - 2,5 employees • Exploitation on the basis of franchise
The franchise cooperation • Franchisor • Set formula available • supports, facilitates and coaches de franchisee • Checks the quality
The franchise cooperation • Franchisee • Uses the trade name • Fits the formula • Endorses the vision of Noorderbreedte BV
4 Phases NBS phase 1 acquaintance with franchisee Do we fit together? phase 2 for agreement Business case, ‘go’ or ‘no go’
phase 3 preparatory phase Franchise agreement. Building the establishment phase 4 Start Noorderbreedte State Opening, franchise handbook.
Actions in 2011 - 2017 • Internal organization • 1 to 15 establishments • Recruiting potential franchisees
Noorderbreedte State questions?