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BA 492 Individual Decision Making

BA 492 Individual Decision Making. Matt Makarowsky Joven Rasgo. Decision Making Process. How Media Planners Can Sell When Consumers Won’t Stop Researching. Jim Lecinski (VP for U.S. sales and service at Google) presents "Zero Moment of Truth”

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BA 492 Individual Decision Making

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  1. BA 492Individual Decision Making Matt Makarowsky Joven Rasgo

  2. Decision Making Process

  3. How Media Planners Can Sell When Consumers Won’t Stop Researching • Jim Lecinski(VP for U.S. sales and service at Google) presents "Zero Moment of Truth” • Consumers have changed their pattern of decision-making dramatically, increasingly deciding and switching their opinion of brands or products before they step into a store, talk to a sales representative or visit an e-commerce site

  4. How Media Planners Can Sell When Consumers Won’t Stop Researching • Small everyday products from cat food and cough syrups get an enormous level of search activity online -- particularly from moms. A quick scan of cough syrups commands 6.8 million searchable items. 1.In addition to aiming your marketing communications toward heavy users, you have to focus on "heavy influencers" 2. The classic marketing funnel needs updating 3. Everything should be more social 4. Digital discounting is in

  5. Do You Know Who This Is?

  6. Do You Know Who This Is?

  7. New York Knicks Decision • Both Point Guards Injured (need back-up) • Trade? D-League? Free Agent? Play Player out of Position? • Warriors, Rockets, and all other NBA teams passed on Lin • D’Antoni took a Chance • From Feb. 4 to Feb. 12, Lin had the top-selling jersey, which has shipped Lin merchandise to 22 countries — Taiwan and Hong Kong were third and fourth behind the USA and Canada. • Since signing Jeremy Lin: 8-3 (2 Loses he played 7 mins) • Jeremy Lin: 22.1ppg, 7.8ast, 3.6 reb, 5.2 to

  8. Videos • http://www.youtube.com/watch?feature=endscreen&NR=1&v=RTeCc8jy7FI • http://www.youtube.com/watch?v=xxG7StELwGY • http://www.youtube.com/watch?v=JD_n7ExZVZk

  9. Discussion • Are we always using Decision Making Process? • Do you believe in the Jeremy Lin hype? • Do you think Brett Favre will get that urge to come back after skipping a season to heal?

  10. Citations • http://adage.com/article/mediaworks/sell-consumers-stop-researching-web/230498/ • http://www.usatoday.com/sports/basketball/nba/story/2012-02-15/how-did-everyone-miss-jeremy-lin/53124082/1

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