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Nokia

Nokia. By Josh Bubel Zhiheng wang Chengzhong wu Hengkai zhou. Executive summary. History. S W O T. Strengths Weakness Opportunities Threats. Industry analysis. 49% net sales from mobile phones 21% net sales from multimedia 4% net sales from enterprise solution

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Nokia

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  1. Nokia By Josh Bubel Zhiheng wang Chengzhong wu Hengkai zhou

  2. Executive summary

  3. History

  4. S W O T • Strengths • Weakness • Opportunities • Threats

  5. Industry analysis • 49% net sales from mobile phones • 21% net sales from multimedia • 4% net sales from enterprise solution • 26 net sales from Nokia Siemens Network

  6. competitors • Sony-Ericsson • Motorola • Samsung • Dopod

  7. Corporation current situation • Net Profit in 2006 4306 EURm • Net Profit in 2007 7205 EURm • Increase 67%

  8. Expansion during 2007-2008 • Sep 2007 purchased ENpocket • Jan 2008 purchased Trolleth • 2008 purchased Navtep loudeye and twango

  9. Why purchased these companies • the mobile internet strategy • Including music on mobile internet, the navigation and mobile internet platform to make friends

  10. Short term and Long term Recommendations

  11. Short term • Getting well relationships with the telecommunications companies. • More advertizing and more interacting with consumers. • Release more kinds of mobile phones.

  12. Long term • Acquire more kinds of technologies to maintain his No.1.

  13. Conclusion

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