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The Evolution of Movies A journey through the inner workings of Disney film and animation

The Evolution of Movies A journey through the inner workings of Disney film and animation. Nadia Stimack. Senior Seminar Research and Theory Presentation. 1. 1. May 1, 2012. Theories For Consideration.

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The Evolution of Movies A journey through the inner workings of Disney film and animation

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  1. The Evolution of Movies A journey through the inner workings of Disney film and animation Nadia Stimack Senior Seminar Research and Theory Presentation 1 1 May 1, 2012

  2. Theories For Consideration Operational Theory –refers to the practical ideas assembled and applied by media practitioners in the conduct of their own media work. In the case of media, operational theory serves to guide solutions to fundamental tasks, including how to select news, please audiences, design effective advertising, keep within the limits of what society permits, and relate effectively to sources and society Normative Theory – concerned with examining or prescribing how media ought to operate if certain social values are to be observed or attained. This kind of theory is important because it plays a part in shaping and legitimating media institutions and has considerable influence on the expectations concerning the media that are held by other social agencies and by the media’s own audiences. Cultural Theory – Evaluative and seeking to differentiate cultural artifacts according to some criteria quality. It’s goal is to challenge hierarchical classification as irrelevant to the true significance of culture.

  3. Evolution of Animation

  4. The 1920s: A Period of Change In addition to the economy boost, animation was on the rise! More leisure time Which led to more television and cartoons General population began to gain more access to new technology.

  5. The 1920s: A Period of Change Cont’d More traveling and exploring Access to all kinds of entertainment Rise of gas stations, motels, restaurants, etc. Radio boomed because it was the most affordable. Henry Ford Assembly Line Production Model- T The rise of mass media begins, marking the birth of a national culture.

  6. The 1920s: A Period of Change Cont’d Era and development of Disney animation How the decade changed life for the general population • How increase in leisure time led to changes in the entertainment industry. • How the federal government’s decision to reduce regulations on business led to major problems, especially for Walt Disney. How technology has changed the average American’s life. Characteristics of our society began to develop.

  7. The Birth of Mass Media Mickey Mouse soared to the top, making him one of the largest fictional phenomena’s today. Helped Disney promote and sell his cartoon character Mickey Mouse mania would sweep the nation, selling Millions! • . • Led to the evolution of the country into a consumer society where everyone had to have a Model-T and a Mickey Mouse watch. Merchandise Movies Clothing

  8. Life of Animation Continues to grow Magical and colorful visual effects sensational facial expressions, and remarkable scripts.

  9. Modern Animation

  10. Earlier Films Note the different types of animation put in use today

  11. Forms of Animation Traditional Animation Traditional Animation Computer Animation Stop Motion Animation

  12. Traditional Animation • Basic cartoon movie (Dumbo or Mulan) A process that involves drawing pictures or photographs of pictures and then creating a movement process by differing the original drawings.

  13. Computer Animation Creates a digital effect by computer using 2D or 3D versions. Major films such as Avatar and Antz contain 3D animation, while Cartoon Network and Nickelodeon use 2D for the majority of cartoon features.

  14. Stop Motion Animation Claymation Process of taking real-life objects such as puppets or clay figurines and moving them for each frame, creating movement.

  15. Animation Revolution Not in 1937 with the release of Snow White and the Seven Dwarfs Began shortly after the 19th century.

  16. Animation Revolution Cont’d Cave paintings-early animation 3D effects on a 2D surface. Existed long before what we now call cartoons Dating back to the prehistoric era.

  17. Animation Revolution Cont’d • Shortly after 1920 • Cartoons began building plots and character story lines • Not “just for gags” anymore. Cartoon characters began to achieve celebrity status.

  18. Before the Mouse • Series of cartoons • aimed to attract audiences through placing a live actor into a cartoon film setting. • End result: • Loss of interest First of many technical tricks achieved by Disney’s partner UbIwerks.

  19. Before the Mouse Cont’d Due to corruption in business , Disney lost the rights to Oswald after signing a contract with Universal Pictures • Oswald the Lucky Rabbit Large corporation made it impossible for Disney and Iwerks to fight back.

  20. A Cartoon Star is BornNovember 18, 1928 • First film to synchronize sound with movement and character. • SUCCESS!! • Mickey Mouse was introduced in May 1928 in a silent short film titled Plane Crazy • NOT A SUCCESS!!

  21. Modern Day to New Age Disney Animation • Epic Mickey- Introduced in 2010 • Action- Adventure video game for Wii Console Transformation of Disney Animation dating back to the 1920s to present day. New Age Mickey Mouse • Shows how technology and knowledge have changed movies, especially animation.

  22. Modern Day to New Age Disney Animation Cont’d Corporate Symbol “Now, however, concerned that Mickey has become more of a corporate symbol than a beloved character for recent generations of young people, Disney is taking the risky step of re-imagining him for the future.” NY Times Re-Branding Less emphasis on pleasant, cheerful side and reintroducing a more mischievous and adventurous side

  23. What the Future Holds For Mickey Mouse There’s rumors that Mickey Mouse is going to make a big theatrical comeback “I only hope that we never lose sight of one thing….that it was all started by a mouse” Walt Disney Something that we must remember is the great Walt Disney quote

  24. Fun Facts Mickey Mouse’s original name was Mortimer Mouse The original voice of Mickey Mouse was Walt Disney himself Mickey’s first words were “Hot Dogs” Oswald looked and acted much like Mickey Mouse

  25. Food For Thought What would the Disney Parks looks like today if Mickey Mouse was never created? How do you think this would have changed society? What would life be like without movies, television and influences from the media? Where would we be without the cultivation from films throughout time?

  26. Sources http://movies.about.com/od/animatedmovies/a/disney-princesses.htm http://tonightatthemovies.com/indexhold/?p=8890 http://movies.about.com/od/animatedmovies/a/history-animated-films.htm http://www.laughingplace.com/news-id220010.asp http://www.awn.com/blogs/ambling-around/what-does-cave-art-have-do-animation http://www.pophistorydig.com/?tag=great-depression http://loudpoet.com/2010/12/16/fragmented-marketing-making-mickey-a-transmedia-epic/

  27. Questions???

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