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Searching for the Missing Using Advertising and News Media

This piece explores how advertising has historically been used to locate missing individuals, particularly runaway slaves. During the era of slavery, advertisements played a crucial role for slave owners trying to recover their escaped workers. The methods have evolved, with contemporary media employing television and online platforms to assist in finding missing persons today. A notable case is presented involving Emily Aguilera, a missing child, highlighting the persistent nature of searches for loved ones, then and now.

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Searching for the Missing Using Advertising and News Media

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  1. Searching for the Missing Using Advertising and News Media Mandi Cox

  2. What is advertising? To make people aware of events and items through newspapers, television, billboards, magazines, radio, or the Internet.

  3. How is advertising related to slavery? • During times of slavery, those held in captivity searched for ways to escape. Often they did. • Once they escaped, the hunt began. Owners were not ready to give up their workers without a challenge. • One way owners attempted to find their runaway slaves was through advertising.

  4. Fugitive Slave Advertisements The following two slides describe Emily and Tom, runaway slaves. Notice the comments the slave owner uses to identify the two people.

  5. News for Runaways • Not all information was in search of slaves. • Some people warned of those in the area hunting for slaves. The following news article has no title, but warns of slave catchers in the area!

  6. Slave Catchers in the Area

  7. Recent Advertisements • Information is posted in different ways today than it was during the time of slavery. • Parents and loved ones may be looking for someone who was kidnapped or has runaway. • Today, we see advertisements on television. Rarely would you see an ad similar to the ones for Emily and Tom.

  8. Missing Persons • The following report is that of a child who is missing. • Today websites specialize in the search for missing people.

  9. Recent Missing Persons Advertisement Emily Aguilera DOB:  Aug 6, 1999Missing:  May 31, 2002Age Now:  4Sex:  FemaleRace:  White/HispHair:  BlackEyes:  BlackHeight:  3'1" (94 cm)Weight:  50 lbs (23 kg)Missing From:INDIANAPOLISINUnited States

  10. References Slide 2: Merriam-Webster Online Slides 5, 6, & 7: American Memory Collection: The African American Experience in Ohio Slide 12: National Center for Missing & Exploited Children

  11. The End

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