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Engaging Nonprofits: Effective Social Media Strategies for Maximum Impact

In the world of nonprofits, effective communication and engagement are crucial for campaign success. This case study by Cindy DeVelvis, Digital Communication Specialist at DPL Inc., outlines key elements that can elevate your social media presence. By developing a strategic communication plan, leveraging influencers, and creating visually appealing content, nonprofits can significantly increase their outreach. Notably, campaigns like #NoKidHungry showed extraordinary results with over 93.7 million impressions and participation from numerous restaurants. Incorporate humor and personal connections to foster community ownership and engagement.

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Engaging Nonprofits: Effective Social Media Strategies for Maximum Impact

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  1. Social Spark Non profit social media case studies Cindy DeVelvis Digital Communication Specialist DPL Inc.

  2. Common Elements • Communications plan • Leverage influencers • Integrated approach • Visual • Social conversation

  3. 2011 Numbers • #nokidhungry • +10,000 tweets • 93.7 million impressions • Reached 8 million followers • 55 new restaurants registered

  4. How? • Built communication plan • Started executing 1 month out • Reached out to influencers • Asked for blog posts • Asked to join twEAT OUT • Made it easy to participate • Encouragement and Thanks

  5. How? “To get people to buy into your campaign you have to provide them with two things: a personal connection with you, and ownership of the campaign. This is hard for many nonprofits because it’s out of their comfort zone, but in reality this is empowering to them.” -Amanda Hite

  6. Movember video: • https://www.youtube.com/watch?v=Rnb6NmypnIE

  7. How? • Humor • Fun puns • “Shave the Date” • “Moscars” • “Mo Money” • Don’t be a “stach-hole” • Easy to participate

  8. Let’s getLOCAL

  9. How? • Leverage influencers • Have fun and take ownership • Capitalized on a popular trend

  10. Muse Machine Video: https://www.youtube.com/watch?v=V_vbF3q4Z5w

  11. Recap • Communications plan is ESSENTIAL • Reach out to influencers • Make it easy for others to share your project • Use a common hashtag = #Power2GiveDYT

  12. Recap (continued) • Have fun, don’t be afraid to use humor • Think VISUAL • Use your resources • A little thanks goes a long way

  13. What are your ideas?

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