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The Future of Entertainment Shawn McMichael Interactive Entertainment Business

The Future of Entertainment Shawn McMichael Interactive Entertainment Business Microsoft Corporation. “. The brief history of living room entertainment…. ”. ... and the death of engagement?. “. What happened?. From here…. …to here?. More content choice (genre and access)

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The Future of Entertainment Shawn McMichael Interactive Entertainment Business

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  1. The Future of Entertainment Shawn McMichael Interactive Entertainment Business Microsoft Corporation

  2. “ The brief history of living room entertainment… ” ... and the death of engagement?

  3. “ What happened? From here… …to here? • More content choice (genre and access) • Less parental control of content consumption • Social interactions include people outside the home • Gaming competing with media • Reduced attention spans

  4. “ How will the living room change moving forward? AREA FROM TO CONTENT CONSUMPTION DOMINANT INTERFACE PARENTAL CONTROL SOCIAL INTERACTION VIEWER IDENTIFICATION Linear, Hit Driven Remote Control as Interface Low Parental Control Isolated, Passive Experience Anonymous Experiences On Demand, Hits + Niche Multiple Rich Interfaces Higher Parental Control Integration of Social, Gaming, TV Cross-Platform ID • Two areas of “non-change”: • Declining attention spans • Continued ad avoidance

  5. Case Study: The Evolution of Entertainment on Xbox launched in 2 countries available in more than 26 countries 30 28 26 24 22 20 18 16 14 12 10 8 6 4 2 Total Members (in Millions)

  6. “ Case Study: Game Shows Meets Social Media “1 vs 100” with on Xbox Live 1 vs 100

  7. “ Case Study: Television Meets Social Media “Party Mode” with SkyTV

  8. “ Cast Study: Linking User Identity Across Screens Xbox LIVE on Windows Phone 7 Avatars Friends Achievements Great Games ACHIEVEMENT UNLOCKED

  9. Audience evolution

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