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INNOVATION… Case Discussions

INNOVATION… Case Discussions. SONY. The Innovation Drive at SONY…. What were the historical sources of Sony’s high performance? Are these sources sustainable renewable? Compare Sony’s competitive strategy to its Japanese counterparts.

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INNOVATION… Case Discussions

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  1. INNOVATION… Case Discussions SONY

  2. The Innovation Drive at SONY… • What were the historical sources of Sony’s high performance? Are these sources sustainable renewable? • Compare Sony’s competitive strategy to its Japanese counterparts. • What were the strategies that set Sony apart from this group? • How was Sony’s approach similar to or different from other Japanese companies entering international markets? • Discuss Morita’s leadership and his influence on Sony’s strategy formulation and market performance. How was his leadership style and personality reflected in the company’s behavior? • Discuss the market dynamics and key driversof Sony’s current industries? What are/will be the critical success factors (i.e. actions, capabilities, strategies) that will determine Sony’s success in these markets? • Are there any markets that, you believe, Sony should not be participating in? • Conversely, can you identify markets or industries that Sony should compete in or develop partnerships, which will lead to or support its future performance? • What are the key factors and characteristics that enable Sony’s successful innovation process of product development and make it one of the innovation leaders in today’s marketspace? Assess the fit between Idei, the newly named “innovation and business direction man” and the need to support intensive innovation drive at Sony; how do his competencies and skill sets align with emerging marketspace imperatives?

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