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Getting money from Google. By Kim Frederiksen Creative Director Olicity LLC – www.olicity.com. Why is Google important. The 2 nd most effective method of advertising ROI Easy to track Easy to throttle EVERYONE is using Google!. Google Real Estate. What’s needed?. A good website
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Getting money from Google By Kim Frederiksen Creative Director Olicity LLC – www.olicity.com
Why is Google important • The 2nd most effective method of advertising • ROI • Easy to track • Easy to throttle • EVERYONE is using Google!
What’s needed? • A good website • Being there. Google Places/Google Plus/Social • Mad technical skills • Tracking and reacting • Constantly evolving • Understanding what Google wants
A good website • Talk about your clients, NOT YOU! • SEO Friendly (Wordpress is FREE) • Easy to update (Wordpress is FREE) • Lightning fast
What does Google want • New content (Unique content is everything) • New content often (Less is more) • They want it fast (Saving is expensive) • They want it to work (Saving is really expensive) • They want control!!(Let them think they have it)