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Discover why Google is crucial for your online business success. Learn about Google marketing methods, SEO strategies, website essentials, and content creation tips to thrive in the digital world. Keep up with Google's preferences and trends to stay ahead in the market.
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Getting money from Google By Kim Frederiksen Creative Director Olicity LLC – www.olicity.com
Why is Google important • The 2nd most effective method of advertising • ROI • Easy to track • Easy to throttle • EVERYONE is using Google!
What’s needed? • A good website • Being there. Google Places/Google Plus/Social • Mad technical skills • Tracking and reacting • Constantly evolving • Understanding what Google wants
A good website • Talk about your clients, NOT YOU! • SEO Friendly (Wordpress is FREE) • Easy to update (Wordpress is FREE) • Lightning fast
What does Google want • New content (Unique content is everything) • New content often (Less is more) • They want it fast (Saving is expensive) • They want it to work (Saving is really expensive) • They want control!!(Let them think they have it)