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Japan Market PowerPoint Presentation
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Japan Market

Japan Market

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Japan Market

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  1. Japan Market 2011

  2. Fieldstar International Established in 1994 Specialized in Destination Development Marketing Representing Arizona, Utah, New Mexico, Wyoming and South Dakota

  3. Fieldstar International Japan Operations US Operations

  4. Regional Marketing • “Back to Nature” tour series (Grand Circle: N. AZ + S. UT) • “Crystal Highway” (Sedona + Santa Fe) • “World Heritage Tours” (GCN + YSN + Mesa Verde + NM) • “Movie Locations” (WY + UT + Arizona)

  5. Representing AOT since 1994

  6. Tour Product Inventory Summary of Tour Product Inventory since FY1996

  7. AOT had to make a hard decision . . . Japanese Program was eliminated !!

  8. Resucued by Arizona Japanese Marketing Coalition

  9. The Members of the Coalition Public Sector Arizona Office of Tourism Coconino County District 5 Flagstaff Convention & Visitors Bureau Metropolitan Tucson Convention & Visitors Bureau Northern Arizona Council of Government (NACOG) Page Lake Powell Tourism Prescott Tourism Prescott Valley Sedona Chamber of Commerce The Navajo Nation Parks & Recreation Department Private Sector Antelope Canyon Tours Grand Canyon Railway Lake Powell Resort & Marinas

  10. With the Support of the Coalition, We have been able to continue our efforts in Promoting Northern Arizona in the Japanese Market.

  11. Scope of Work A. Trade Educational Efforts 1. LA Sales Mission 2. Las Vegas Sales Mission 3. Japan Sales Mission 4. Conducting Destination Development Seminars 5. Initiating & Arranging Familiarization Tours * Participation fee for sales missions will be waived for the Coalition members.

  12. Destination Development seminar in Tokyo

  13. Joint effort with Delta Airlines

  14. Individualized Seminars JTB Products Development group February 2011

  15. Education of Sales Force Club Tourism in Tokyo Kintetsu H.I.S.

  16. Familiarization Tours by Themes • Hiking: 110,000 steps to conquer the Grand Circle • Photography: Picture perfect locations • Movie Locations: Popular movies • Power Spot:Healing & Spiritual Experiences • Astrotourism: Star gazing & Night sky photography

  17. Hike in the Grand Canyon

  18. Picture Perfect Destinations

  19. Movie Locations

  20. Healing & Power Spot

  21. Astrotourism

  22. What are the results ?

  23. Tour Catalogs produced by Tour Companies

  24. JTB

  25. JTB Media

  26. JTB Look American

  27. Kintetsu International Express

  28. NTA (Nippon Travel Agency)

  29. Kintetsu Luxe Collections

  30. The World Air Service

  31. H.I.S. America

  32. Scope of Work B. Media Related Efforts 1. Initiating & Arranging Press Tours 2. The W’est Publication

  33. Media Exposures