Japan Market 2011
Fieldstar International Established in 1994 Specialized in Destination Development Marketing Representing Arizona, Utah, New Mexico, Wyoming and South Dakota
Fieldstar International Japan Operations US Operations
Regional Marketing • “Back to Nature” tour series (Grand Circle: N. AZ + S. UT) • “Crystal Highway” (Sedona + Santa Fe) • “World Heritage Tours” (GCN + YSN + Mesa Verde + NM) • “Movie Locations” (WY + UT + Arizona)
Representing AOT since 1994
Tour Product Inventory Summary of Tour Product Inventory since FY1996
AOT had to make a hard decision . . . Japanese Program was eliminated !!
Resucued by Arizona Japanese Marketing Coalition
The Members of the Coalition Public Sector Arizona Office of Tourism Coconino County District 5 Flagstaff Convention & Visitors Bureau Metropolitan Tucson Convention & Visitors Bureau Northern Arizona Council of Government (NACOG) Page Lake Powell Tourism Prescott Tourism Prescott Valley Sedona Chamber of Commerce The Navajo Nation Parks & Recreation Department Private Sector Antelope Canyon Tours Grand Canyon Railway Lake Powell Resort & Marinas
With the Support of the Coalition, We have been able to continue our efforts in Promoting Northern Arizona in the Japanese Market.
Scope of Work A. Trade Educational Efforts 1. LA Sales Mission 2. Las Vegas Sales Mission 3. Japan Sales Mission 4. Conducting Destination Development Seminars 5. Initiating & Arranging Familiarization Tours * Participation fee for sales missions will be waived for the Coalition members.
Individualized Seminars JTB Products Development group February 2011
Education of Sales Force Club Tourism in Tokyo Kintetsu H.I.S.
Familiarization Tours by Themes • Hiking: 110,000 steps to conquer the Grand Circle • Photography: Picture perfect locations • Movie Locations: Popular movies • Power Spot:Healing & Spiritual Experiences • Astrotourism: Star gazing & Night sky photography
Scope of Work B. Media Related Efforts 1. Initiating & Arranging Press Tours 2. The W’est Publication