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Pilgrims Choice TV Partnership: A Campaign of Standout Value

Discover how we successfully partnered with a beloved TV show to offer customers an exclusive experience with Pilgrims Choice cheese. Engage directly with our core audience, drive purchase intent, and create standout moments that add value to every pack. Engage viewers through live, interactive voting for their favorite talent, amplified with a bespoke microsite and social media strategy. Benefit from tailored Facebook and Twitter posts, concluding with a final email prompting voters to win £1000 cash. Enhance the campaign with in-store POS support at Morrisons to maximize visibility and impact.

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Pilgrims Choice TV Partnership: A Campaign of Standout Value

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  1. We helped to deliver The Pilgrims Choice with a SHOW STOPPING PARTNERSHIP

  2. The Challenge We delivered an exclusive MONEY-CAN’T-BUY offer on over 2million packs, appealing directly to our core audience Create a STANDOUT partnership campaign with one of Britain’s best loved TV shows that will deliver strong STAND-OUT and ADDED VALUE with every purchase Our Solution Give viewers and customers the chance to Make The Pilgrims Choicethrough a truly live, socially driven platform, asking them to vote for their favourite act from the Pilgrims Choice line up BESPOKE campaign microsite and social media plan Amplification Bespoke Facebook and twitter posts from Britain’s Got Talent Pilgrims Choice FINAL catch-all email to entrants asking to vote one last time to win £1000 CASH Full in-store POS support in Morrisons

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