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Developing and Implementing International Strategies

Developing and Implementing International Strategies. Case Studies Colin Russell 19 th July 2011. Introducing…. Colin Russell Regional Sector Specialist Professional & Business Services UK Trade & Investment. Did you know?.

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Developing and Implementing International Strategies

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  1. Developing and Implementing International Strategies Case Studies Colin Russell 19th July 2011

  2. Introducing… Colin Russell Regional Sector Specialist Professional & Business Services UK Trade & Investment

  3. Did you know? • The UK is the sixth largest trading nation: our exports are vital to our national prosperity. • The UK is the second largest exporter of commercial services and the tenth largest exporter of merchandise in the world. • Exporters contribute 60% of UK productivity growth. • According to the Federation of Small Businesses (FSB), only 23% of small firms export products and services overseas.

  4. UKTI operates in 162 locations, in 96 markets, covering 98 per cent of GDP Our network 200 locations worldwide

  5. Case Studies • James Love Legal • ABF Europe • DWA Architects

  6. James Love Legal

  7. James Love Legal • Niche IP practice founded by James Love in 2007 • Based in Harrogate • Originally sole practitioner • Now four staff and growing • Clients in China, USA, Germany, Scandinavia

  8. James Love Legal - Strategy • Internationalisation imperative • Preparation • Passport to Export • Research • Market selection • Routes and access to markets • Marketing

  9. James Love Legal - Outcomes • Growth • Reputation • Clients • The future • Gateway to Global Growth

  10. Case Study - ABF Europe

  11. ABF Europe • Specialist office furniture manufacturer • Based in Wetherby • SME • Operating in a number of markets including: • USA • Europe • Australasia • Japan

  12. ABF Europe - Strategy • Internationalisation imperative • Differentiation • Preparation • Routes and access to markets • Marketing and Raising Awareness • Evolution of Strategy

  13. Case Study - ABF Europe • Presentation in Paris • Reception in Madrid • Setting up in the USA

  14. DWA Architects

  15. DWA Architects • Full service architects founded in 1988 • Based in York • Specialisms in social and assisted care facilities • Focusing on the Gulf

  16. DWA Architects - Strategy • Internationalisation imperative • Preparation • Passport to Export • Research • Market selection • Routes and access to markets

  17. Strategy Which is the cow? Strategy needs to be a living process!

  18. Contact Colin Russell colin.russell.ukti@blueyonder.co.uk +44 (0) 7871 855454 www.ukti.gov.uk

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