Mobile First &Responsive Web Design David Weedon- UI/UX Designer, Covenant Technology Partners
1.2 Billionmobile web users worldwide 25% in the U.S. are mobile-only
Why the iPhone? • Mainly, ease of use • It was designed as a consumer product • Blackberry was designed with business users in mind
90%of all websites are not mobile ready 50%of business websites are not mobile ready
Anywhere from 20%-100%increased conversation rate after optimizing for mobile
the old way:Design for the desktop first, then scale and trim the content to fit on a phone. (graceful degradation)
the new way:Design for the phone first, then expand and enhance the site up to the full sized version. (progressive enhancement)
Sounds like you end up in the same place… So, what’s the difference?
mobile first: constraints (and why they are a good thing)
1024x768 Uh oh. 320x480
80% gone , and that’s awesome!
If all the importantcontent does not fit... Some of that content is probably not important.
An example credit to: Luke Wroblewski
This is great. They should have started here.
How do we know what to cut out? Know your users and what they need.
There are a wide variety of screen sizes. This isn’t a new problem. We’ve seen it on the desktop for years.
scaled icon retina ready icon original icon
Content must be focused. Make it Easy and Fast. Don’t make me think! -Steven Krug
Optimize for Speed. Delays and hiccups are extremely detrimental to conversion rates.
mobile first is about focus. Decide what is important at the beginningof a project.
Responsive design is powered by CSS Media Queries
Requires more forethought and planning than traditional layout, especially for the designer(s). Easier to maintain... One Site. One Set of Links. Works best for content focused sites.
RWD is probably not the best choice for web apps. Sites with Specific Workflows or a big E-Commerce elements work better with custom tailored mobile sites.