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SIP to UC Roundtable

SIP to UC Roundtable. June 13, 2012. Thank you for joining the discussion. . Stronger Connections. New Possibilities. . Global Crossing and Level 3 are joining forces You’ll benefit from… Global reach with a personal touch Easy access to next-generation IP Technology

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SIP to UC Roundtable

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  1. SIP to UC Roundtable June 13, 2012 Thank you for joining the discussion.

  2. Stronger Connections. New Possibilities. • Global Crossing and Level 3 are joining forces • You’ll benefit from… • Global reach with a personal touch • Easy access to next-generation IP Technology • More resources, same reliability • A truly global network • More than 45 core network countries • More than 450 core network markets • ~100,000 intercity miles • ~30,000 metro route miles • ~50,000 undersea cable miles • Approximately 170 metro markets

  3. Today’s Agenda Stronger Connections Start Here • The State of the Industry: • Doing More with Less • Consumerization of IT • Old-World IT Architecture • Unified Communications • What is Unified Communications • Why is it important to you • Case Study • Clear Vision for the Future: • A Network that is Part of the Solution • Considerations for New IT Design • The New Look IT Architecture • Common SIP Trunking Misconceptions • SIP Trunking Provides Hard Cost Savings • SIP Case Study • What to Look Out For: • Footprint & TN/911 Connectivity • Experience, SIP Expertise & Availability • Built on IP

  4. Doing More with LessEnterprise IT Organizations Face a Broad Range of Business Pressures You must … • Meet cost-savings goals while increasing feature functionality. • Manage multiple vendors and different network implementations across geographies and office locations. • Protect mission-critical voice systems and applications from a disaster. • Adapt to industry innovation and leverage the benefits of unified communications. Most of all, help the business compete and win within your industry…

  5. Consumerization of IT?IT spending is flat but enterprise communications are increasingly complex. • Multiple Devices • Desk phone • Cell Phone • Lap top • Desk top • Tablet Multiple Applications with Communications • Voice • Audio/Video Conferencing • Presence • Chat/IM • E-mail • Calendar • Collaboration • Multiple Environments • Office Working • Home Worker • Nomadic Worker • Short-term Worker x x

  6. Old-World IT ArchitectureManaging the Consumerization of IT on a Legacy, TDM Network • TDM Based Architecture • Capacity managed on a site-by-site basis • Small sites having dramatic under-utilization • Complex design to coordinate call treatment across UC applications per site Small Remote Location Single PRI LEC #1 Headquarters Enterprise WAN Multiple PRIs PSTN LEC #2 Data Center LEC #3 Medium Remote Location Multiple PRIs

  7. The Analysts AgreeUnified Communications is Essential to a Competitive Enterprise “UC has the power to transform organizations, lower cost and increase worker productivity” (Yankee Group) “Organizations must embrace UC to preserve competitive advantage.” (Gartner) Over 85% of polled IT organizations expect UC adoption to the greatest impact over the next 12 to 18 months. (Frost and Sullivan)

  8. The UC EcosystemAn end-to-end UC implementation has several different components PSAP Internet MPLS WAN Session Border Controller IP PBX or UC Server PSTN Systems Integrator (Optional) Internet Connectivity Phones/ Peripherals UC Platform Enterprise WAN PSTN Connectivity SBC 911 Polycom Cisco Avaya Astra Microsoft Avaya Cisco Mitel Level 3 Verizon AT&T XO 911-Enable RedSky Intrado TCS Level 3 Verizon AT&T XO Level 3 Verizon AT&T XO ACME Sonus AudioCodes Cisco

  9. A Network that is Part of the SolutionProviding an IP foundation for the Applications You Need • A centralized, IP enterprise network provides the benefits of: • Coordinated end-user experience across mediums • Unified management platform for simpler operational support • No more “rogue” communication applications and associated risks • Streamlined network management with converged voice and data network • And supports: • Centralized UC • Voice • IM • E-mail • Conferencing Small Remote Location Headquarters Enterprise WAN PSTN Level 3 VoIP Network Data Center Branch Office

  10. Considerations for New IT Design • Prepare your WAN Network • Audit for Bandwidth • QoS capable and turned on • Centralized Voice Migration • Centralized, redundant IP PBX or UC Platform • Secure and normalize SIP traffic with SBCs • Deploy SIP trunks on your schedule • Create a corporate 911 policy • IP Phones / Peripherals when you can • UC Integrations • Deploy single IM and Mail clients • Provide internal conferencing features • Fully integrate voice with other communications and presence

  11. The New Look IT ArchitectureCreating a Centralized, IP-based Network for Next-Gen Communication • UC requires a shift in IT/Facilities roles and responsibilities • Impacts: • Managing data networks for voice and video capacity and quality • Telephony vs. desktop support • Voice and data fiefdoms • Managing and maintaining voice integrations • Disaster recovery design and testing Redundant SIP Trunks with Session Border Controllers (SBC) and Centralized IP PBX Small Remote Location Headquarters Enterprise WAN PSTN Level 3 VoIP Network Data Center Branch Office

  12. Common SIP Trunking Misconceptions • SIP Trunking and MPLS solutions have to be provided by the same carrier • FALSE: SIP Trunking works fine with 3rd party MPLS networks. Choose a best of breed solution for your enterprise. • All SIP Trunking solutions are about the same • FALSE: How carriers deliver SIP is just as important as how enterprises enable SIP • End-to-end SIP ensures a better experience • Ubiquitous coverage enables a simpler architecture • SIP Experience matters A LOT! • SIP Trunking and Toll Free with a SIP handoff are the same thing • FALSE: Like a Local PRI, SIP Trunking products are designed for inbound and outbound calling in a business environment. Toll Free service with a SIP handoff is optimized for large scale inbound calling that just happens to support a SIP handoff.

  13. SIP Trunking Provides Hard Cost Savings Justify Your UC Business Case $      IP Network Carrier’s IP Network Carrier’s Voice Network Voice Network Level 3 Network Converged Voice + IP Network   $ $ $ Converging data and voice access Eliminating local and LD calls between offices Better network efficiency with shared CCPs Leveraging differences in peak calling • Better LD rates

  14. SIP Savings CalculatorA Customized Analysis of Your Possible Network Savings • At its peak, a typical branch office has less than six concurrent calls on a dedicated voice circuit, leaving 80% of the fixed PRI cost unused! A typical large retail company spends >$100k a month on PRIs. How much money are you wasting every month?

  15. SIP Case Study Suntron Corp. is a leading electronic manufacturing service provider of engineering, manufacturing and Commercial Off-the-Shelf (COTS) design solutions that support highly configurable, highly complex products.

  16. Suntron Case Study: Before Suntron’s MPLS WAN provided by Level 3 Goals: • Reduce IT operating expenses • Avoid cancelling software maintenance (again) • Avoid downsizing an already undersized department • Increase form, fit and function LEC 1 Sugar Land, TX LEC 2 Phoenix, AZ Level 3 VoIP Network PSTN Methuen, MA LEC 3 Tijuana, MX

  17. Suntron Case Study: After Suntron’s MPLS WAN provided by Level 3 • Benefits: • Lowered ongoing operational costs by 90% + by eliminating LEC costsfor voice only circuits • Fully deployed UC platform, enhanced user experience • Reduction of hardware and support costs by simplifying the design • Better utilization of existing investments • Decreased support efforts by reducing failure points Sugar Land, TX Phoenix, AZ Level 3 VoIP Network PSTN Methuen, MA Tijuana, MX

  18. What to Look for in a SIP ProviderExpert Guidance from Yankee Group, 2010 • Footprint and quality of SIP trunking service • Local phone number and 911 connectivity • Service built on an all IP network • Quality portal for self service • Experience in the market • A carrier with a deep bench of SIP expertise • Commercial availability

  19. What to Look for: Footprint & TN/911 ConnectivityCoverage keeps voice simple: fewer carriers, simpler network, easier troubleshooting • Covering 93% of the U.S. population • The largest local voice footprint in the industry, 25% more rate centers than any other voice carrier • CLEC status in 50 states • E-911 Serviceability - E-911 in more than 86% of the U.S. Level 3 Coverage Local VoIP phone number coverage

  20. What to look for: Experience, SIP Expertise & AvailabilityA Pioneer in SIP with Offerings Since 1999 • SIP Domain Expertise • Foundational and continued patents in SIP Technologies • 12+ years experience with SIP • Deep bench of SIP Engineers • Scale • 14+ billion monthly MOUs • Interoperability • Certifications with Cisco, Avaya and Microsoft • Compatible with Mitel, Shortel, Siemens etc. • MyLevel3.NetSM Portal • Orders, Billing and Service Management function

  21. What to look for: Built on IPBetter Service Delivery and Management on a Single, Purpose Built Network • No dependency on TDM network elements to manage traffic across core network. • Fewer devices to provision and “end-to-end” call visibility speeds trouble diagnosis and resolution. Typical Competitor Architecture (SIP bolted on to TDM) Level 3 Architecture (End to End SIP) Customer WAN Customer WAN • Hybrid TDM-SIP solution require many internal parties: • Forces ‘certified’ solutions to ensure all parties can support • Delays in trouble tickets due to hand-off from regulated and un-regulated entities • Limited support of next generation solutions such as video/SMS/etc. SBC SBC 100 Percent SIP solution owned and operated by Level 3 IP IP Voice Network IP Local and LD TDM/SIP all on single network App Server App Server Voice Router Voice Router TDM Local and LD TDM Switches VoIP Gateway PSTN Tandem End Office End Office End Office PSTN Tandem End Office End Office End Office

  22. What to Look for: Level 3Level 3 has it all … • Footprint and quality of SIP trunking service • Local phone number and 911 connectivity • Service built on an all IP network • Quality portal for self service • Experience in the market • A carrier with a deep bench of SIP expertise • Commercial availability       

  23. The UC EcosystemAn end-to-end UC implementation has several different components PSAP Level 3 IP Network Internet MPLS WAN Session Border Controller IP PBX or UC Server PSTN Systems Integrator (Optional) Internet Connectivity Phones/ Peripherals UC Platform Enterprise WAN PSTN Connectivity SBC 911 Polycom Cisco Avaya Astra Microsoft Avaya Cisco Mitel Level 3 Level 3 SIP Trunking includes options for managed SBC, full nomadic 911 compliant UC platforms, and data connectivity.

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