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Paul Lyonette Head of Mobile Advertising, EMEA palyonet@microsoft

Paul Lyonette Head of Mobile Advertising, EMEA palyonet@microsoft.com. Enabling our vision for brands. . . Partnership Align with the best. Agnostic Reach all mobile users. . . Action orientated Moving beyond the ad impression.

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Paul Lyonette Head of Mobile Advertising, EMEA palyonet@microsoft

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  1. Paul Lyonette Head of Mobile Advertising, EMEA palyonet@microsoft.com

  2. Enabling our vision for brands   PartnershipAlign with the best AgnosticReach all mobile users   Action orientated Moving beyond the ad impression Multi-screen multiplier Unifying a fragmented media

  3. With leading audience reach Across Europe* 26,585 24,554 15,739 6,804 6,032 Audience (000 UU) Source: comScore M:Metrics April 2010 (3 Months AVG.) 13+years old – active users * EMEA: measure by top 5 markets (France, UK, Germany, Spain, Italy) - Microsoft Mobile EMEA also available in 12 markets (BE, NL, SE, NO, FI, DK, CH)

  4. Offering targetable, premium content Source: comScore M:Metrics April 2010 (3 Months AVG.) 13+years old – active users * EMEA: measure by top 5 markets (France, UK, Germany, Spain, Italy) - Microsoft Mobile EMEA also available in 12 markets (BE, NL, SE, NO, FI, DK, CH)

  5. Mobile rich media Engage your audience

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