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Ecommerce Marketplace

This comprehensive overview explores the critical functions of e-commerce marketplaces, focusing on the matching of buyers and sellers, product offerings, and transaction facilitation. Key components such as price discovery, logistics, and settlements are examined, along with the roles of institutional infrastructure, legal regulations, and trust factors. We also delve into different types of marketspaces, including public and private e-marketplaces, and the importance of information portals in navigating the digital landscape.

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Ecommerce Marketplace

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  1. Ecommerce Marketplace

  2. Functions of Market • Matching of Buyers and Sellers • Determination of product offerings • Search of buyers and sellers • Price discovery • Facilitation of transactions • Logistics • Settlements • Trust • Institutional infrastructure • Legal • Regulatory

  3. Marketspace components • Customers • Sellers • Products and services • Infrastructure • Front end • Back end • Intermediaries(create and manage online markets e.gebay and rediff) • Other business partners(e.g shippers) • Support Services

  4. Storefront • Single company’s website where products and services are sold(dell.com) • Belong to Manufacturer (dell.com)or retailer (Wallmart.com) or individual selling from home • Electronic catalogs • Electronic cart for holding items till checkout • Payment Gateway • Shipping Court • Customer Service

  5. Electronic Malls • Online malls similar to offline Malls • When a customer indicates a particular category of a product or service, the customer is transferred to individual storefront(indiaplaza.in,sify.com) • Some malls are actually large click-mortar retailers while others are virtual retailers(walmart.com,cromaretail.com,amazon.com)

  6. Electronic Malls • General Store/Malls(amazon.com,Indiaplaza.in) • Specialized Store/Malls(gadgetsguru.com) • Regional vs global stores(store.chromaretail.com, emallroad.com) • Pure online organization(amazon.com) vs click and mortar stores(walmart.com)

  7. Private E-Marketplaces • Typically B2B and not B2C • Owned by a single company • Either Sell side or buy side(Indiamart.com) • Sell side(Ex: Cisco- one to many) • Buy side(Ex: HDFC Bank - Many to one) • Open to selected members • http://www.youtube.com/watch?v=YGQ_FrT7aW4

  8. Public E-Marketplaces • B2B markets • Owned by third party(not a seller nor a buyer) • Exchange(Stock exchange) • Open to public and regulated by govt or exchange’s owners • Ex: Indiamart.com, tradeport.com

  9. Information Portals • Challenges with information overload • Portal is an information gateway • A single point of access through a web browser to critical business information • Can be personalized by the users

  10. Information Portals • Commercial Portals(yahoo.com) • Corporate Portals • Publishing Portals(techweb.com,znet.com) • Personal Portals • Mobile Portals (i-Mode) • Voice Portals(aolbyphone service, 1-800 numbers) • http://www.youtube.com/watch?v=YCNpktGr_Ag • http://www.youtube.com/watch?v=4-_WgBp1vao(Mobile Portal)

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