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The Murphy Agency

The Murphy Agency. www.themurphyagency.com. 1. John Murphy: President. 2. HubSpotter Since June 30. 3. Number of HubSpotter Powered Clients : Getting There / 3 opportunities to pursue. Success: 454 views, 7 leads in July.

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The Murphy Agency

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  1. The Murphy Agency www.themurphyagency.com 1 John Murphy: President 2 HubSpotter Since June 30 3 Number of HubSpotter Powered Clients: Getting There / 3 opportunities to pursue Success: 454 views, 7 leads in July

  2. Located in Cleveland/Akron Ohio, we are moving away from print production and traditional marketing to Inbound Marketing. • What is Inbound Marketing? • why is Inbound Marketing necessary to be successful in business today? • What is HubSpot? • How does HubSpot help your customers do inbound marketing more effectively?

  3. How does having an agency partner add value to your HubSpotexperience? • Training in using the software and learning the methodology • We can help customize HubSpotToFu content and produce other graphics for their site • Content creation! • How do you help your customers succeed with HubSpot? • How does it ensure long-term, sustainable success with Inbound Marketing

  4. The Murphy Agency G P C T 1 Goals For HubSpot: Double revenue in 18 months. Get 6 clients on retainers. Hire more people. 2 Plan/Strategy: Add Inbound Marketing as a channel for leads/conversions. Continue with other marketing strategies: public speaking, networking, referrals, targeted DM and advertising. 3 Challenges You Faced Before HubSpot No way to measure client success. Can’t create landing pages, CTAs, emails easily. No way to integrate social media. Timeline 1-2 retainer clients by EOY – then add one per quarter

  5. Dashboard shows what you’ve been working on lately. There is a direct relationship between your inbound marketing activity and the results you see in terms of page views, conversions, etc.

  6. The Murphy Agency Favorite HubSpot Resources 1 Personal Coaching during Onboarding 2 Online Training Resources 3 HubSpot-related LinkedIn Groups Specific Sales Methodology Training

  7. Personal Coaching during Onboarding 1

  8. Online Training Resources ••••••• 2

  9. HubSpot-related LinkedIn Groups LinkedIn Resources: Groups for VARs to Join –Lots of good information gets shared here. 3

  10. HubSpot-related LinkedIn Groups 3

  11. Best LinkedIn Group to monitor when onboarding! 3

  12. Specific Sales Methodology Training Having a proven sales process handed to you is huge!

  13. I created binders for the slides I downloaded to act as study guides.

  14. I keep the sales methodology posted nearby as a reminder. (The ugly wallpaper was the landlord’s idea! Don’t blame me.)

  15. Check Us Out: www.themurphyagency.com

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