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# RideTogetherBC Provincial Campaign

The Ride Together BC campaign, launched in September 2013, is an innovative initiative designed to promote public transit and community involvement through social media. Participants can join the fun by sharing photos that reflect their transit experience on Instagram, using the hashtag #RideTogetherBC. Whether it’s showcasing funky footwear, dazzling destinations, or snappy signs, everyone is encouraged to engage. Vote for your favorite images and learn how to navigate public transit while fostering a community spirit. Get involved and help make BC Transit a part of your daily routine!

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# RideTogetherBC Provincial Campaign

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  1. October 2013 #RideTogetherBCProvincial Campaign

  2. Provincial Campaign:# Ride Together • Umbrella Campaign supports brand & message • The bus is the “original social media” • Soft launch on shelters, benches & buses – spring 2013

  3. Ride Together BCInstagram Contest Page • Full launch September 2013 • Focus on Instagram contest • Launched through social media & IBCs • Includes webinar for regional partners • Based on “I-spy game” • Your Mission – Funky Footwear

  4. Instagram is:A photo-taking and sharing app. What is Instagram? BC Transit launched our “iSpy” inspired Ride Together BC contest using Instagram.

  5. Three Missions:1. Funky Footwear2. Dazzling Destinations3. Snappy Signs How do I play?

  6. How does it Work? • Customers post images on their Instagram page • Include hash tag “ridetogetherbc” • BCT’s moderator approves • Viewers vote for favourite image

  7. Licence to Ride: Learn how to ride Look for answers throughout the images Include your phone & name Print out Licence

  8. Promote your Transit System! Here’s your chance for community participation – and regional competition!

  9. Visit the Marketing Resource Centre Find more information on the Marketing Resource Centre www.bctransit.com/marketing

  10. Ride Together Webpage: Public On your system’s home page And on the Go Green webpage www.bctransit.com/gogreen Find us onBC Transit’s home page 10

  11. Questions? Click on the Heart image to go directly to the #RideTogetherBC Instagram Page Thank you Maureen_sheehan@bctransit.comAnita_wasiuta@bctransit.comChelsea_mossey@bctransit.com 250-385-2525

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