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Market Orientation in India Financing & Marketing Implications

FIN 680D/ FIN 360A MAR 680V/ MAR 356E/ INB 670C Fall 2008. Market Orientation in India Financing & Marketing Implications. Pradeep Gopalakrishna P.V . Viswanath. Course Focus.

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Market Orientation in India Financing & Marketing Implications

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  1. FIN 680D/ FIN 360AMAR 680V/ MAR 356E/ INB 670CFall 2008 Market Orientation in India Financing & Marketing Implications PradeepGopalakrishna P.V. Viswanath

  2. Course Focus • This course will look at the evolution of companies in India as the country moves towards being a more open and market-oriented economy. • We will look at the changing financial framework in which these firms operate; how it has helped, hindered and changed firms' strategies. • In particular we will look at the move from a planned economy to an economy driven by consumer and investor needs and demands

  3. Course Focus • We will also look at how India is preparing to be a future economic power,including the challenges and opportunities facing Indian leaders. • Infrastructure, both financial and physical will be addressed. • Students will visit firms in several industries, financial institutions, cultural and historical sites, and business schools.

  4. Topics • General Introduction • India – History and Culture • India -- Economy • Themes • Economic Resurgence post-1991 • RTI • Financial Infrastructure • Visits: National Stock Exchange, Reserve Bank of India • Companies: Goldman Sachs, Bharat Heavy Electricals (BHEL)

  5. Topics • Physical Infrastructure • Visits: Federation of Indian Export Organizations, Special Economic Zone: Mindspace • Companies: Jet Air • Marketing • Companies: Mode Research/ GFK Research (Mkt Research), Dentsu (Ad Agency)

  6. Topics: Industry Studies • Retail • Visits: Pantaloon, Subhiksha • Aviation • Companies: Jet Airways • IT/ BPO • Companies: TCS, Infosys • Manufacturing • BHEL

  7. Visits • Bombay • National Stock Exchange • Reserve Bank of India • Federation of Indian Export Organizations • Jet Airways • Mode Research/ GFK Research (Mktg. Research) • Pantaloon (fashion outlets and other retail)

  8. Visits • Bangalore • Infosys • Tata Consulting Services (TCS) • Goldman Sachs • Subhiksha • BHEL • Dentsu Advertising • Indian Institute of Mgmt/ Technology (IIM/ IIT)

  9. Course Structure • We will have online discussions based on texts throughout the term. • In addition, we will, tentatively, have five in-class meetings: • Oct. 6Oct. 27Nov. 10Nov. 24Dec. 1

  10. Course Requirements • Participation in Online Discussions • Report on a topic of choice (to be selected with me) and powerpoint presentation on Dec. 1 (for graduate students only) • Brief write-up (about two pages) on the trip as a whole plus more focused descriptions of two specific visits, not in the same industry/area (two pages per visit).

  11. Bombay: Gateway of India

  12. Marine Drive: Queen’s Necklace

  13. Bombay: Ganesh Chaturthi

  14. Bangalore: Temple Procession

  15. Bangalore Street

  16. Bangalore: State Legislature

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