Not all tickets are sold at the gates of Alton Towers. Channels of distribution describes the ways in which a product reaches its consumers. In this case it’s the different ways tickets are sold.
The Alton Towers Resort distributes its tickets through a range of channels: • Gate Sales • Advance Booking (Telephone and Internet) • Outside Agents
Over one third of tickets are sold by outside agents: • Local Hotels • Ferry Companies • Tour Operators • Online Ticket Agents • Coach Operators
What are the advantages of selling tickets in this way to: • The Alton Towers Resort? • The outside agent?