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Channels of Distribution

Channels of Distribution. Not all tickets are sold at the gates of Alton Towers. Channels of distribution describes the ways in which a product reaches its consumers. In this case it’s the different ways tickets are sold. .

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Channels of Distribution

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  1. Channels of Distribution

  2. Not all tickets are sold at the gates of Alton Towers. Channels of distribution describes the ways in which a product reaches its consumers. In this case it’s the different ways tickets are sold.

  3. The Alton Towers Resort distributes its tickets through a range of channels: • Gate Sales • Advance Booking (Telephone and Internet) • Outside Agents

  4. Over one third of tickets are sold by outside agents: • Local Hotels • Ferry Companies • Tour Operators • Online Ticket Agents • Coach Operators

  5. What are the advantages of selling tickets in this way to: • The Alton Towers Resort? • The outside agent?

  6. Channels of Distribution

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