EACI, European Commission Market Replication Eco-Innovation Unit Astrid Geiger, Head of Sector

1. CIP Eco-Innovation Call 2013: Market Replication ProjectsClosing the gap between research and markets EACI, European Commission Market Replication Eco-Innovation Unit Astrid Geiger, Head of Sector CIP Eco-Innovation Info Day Slovenia 13 June 2013

3. What do we do?Eco-innovation – the market replication definition • New services: greening businesses • New processes: cleaner production • New materials • New products « All forms of innovation reducing environmental impacts and/or optimising the use of resources » Good for business, good for the environment

4. Eco-innovation market replication projects • Support innovative ideas which can be turned into ‘marketable’ green products and services • These need incentives to penetrate the market • Potential for replication and wider application must be demonstrated • Budget ~ €200 million (2008-2013)

5. How does it work? Key design elements • Risk sharing for green ideas (50%) • Bridging the gap between RTD and commercialisation • Direct funding (no intermediaries) • A kind of public business angels Good for business, good for the environment

6. How does it work? Key design elements • Life Cycle Thinking • Flexible - no partnerships required but EU added value important • Leverage factor and replication crucial • Approximate project size: 1,5 m € total costs • Available budget: ~32 m€ Good for business, good for the environment

7. Five priorities • Materials recycling • Sustainable building products • Food and drink • Water • Greening businesses • Non – exclusive priorities Compared to the 2012 call: only small fine tuning and alignment with Air quality priorities and EIP water

8. Reaching the target group: 81% private sector and more than 65% SMEs

9. IWEC • Reuse of filter backwash water with ceramic membrane • Used in drinking water treatment process • ~ 1 million m3 of water reused during the project • 80% energy reduction, 50% chemical use reduction • Lower operational costs

10. TiLEATHER • New eco-friendly “chromium free” leather treatment, with reduced energy and waste water pollution • Production line set up and started • Involvement of footwear industry in ES and FR and three lines of shoes launched to the market • Award for the best innovation by the newspaper “El Mundo”, Nov 2011

11. GlassPlus • Old TVs turned into beautiful ceramic • An innovative and practical process for old TV sets • In an apartment of 70m² you will be walking on 30 old TV sets • Already exporting to Canada and US • Up to now 60.000 TVs sets have found a new life in tiles

12. START

13. What is needed for starting? • A good idea that matches with CIP Eco-innovation objectives • A thorough reading of the Call and of the supporting documents • Application Forms (online submission system SEP) • A PIC number – participant identification code

14. Which are the parts of a proposal? • Part A: Administrative information • Part B: Work description • Part C: Budget and indicators • Annexes • Letters of Intent • Legal documents

15. How will proposals be evaluated? • Fair and equal treatment of all proposers • Transparency • Four checks: 1. Eligibility criteria (yes/no) 2. Exclusion criteria (yes/no) 3. Selection criteria (yes/no) 4. Award criteria (scores with thresholds)

16. CALL 2013

17. Call for proposals 2013: Award Criteria • Relevance of the action (7 of 10) • Quality of the proposed actions (6 of 10) • Impact on target audience (6 of 10) • Budget and cost-effectiveness (6 of 10) • European added value (6 of 10) • Total threshold: minimum 34

18. Market Replication and Exploitation (1) WEEEtrace Natstocer GlassPlus

19. Market Replication and Exploitation (2) NUMIX Sterilis TiLeather GreenBottle

20. COSTS

21. Realistic costing is required • Direct staff costs – hourly costs must equal actual salary (from pay slips) + social charges • Equipment and infrastructure (depreciated, only parts for innovative action) • Sub-contracts to specialised professionals but not core tasks – up to 35% of total eligible costs • Travel costs (either 4% flat rate or direct) • Other specific costs (not: electricity & gas) • 7% of the total eligible direct costs for overheads/indirect costs

22. EUROPEAN ADDED VALUE Photo: rockcohen

23. No formal criterion on international partnership. However, European added value of Eco-Innovation projects is part of the award criteria: • Value generated by the project being a EU-funded project as compared to local, regional & national actions • EU dimension of the market barriers and of the environmental challenges • Level of European cooperation in the project

24. WRITING YOUR PROPOSAL Photo: dbbent

25. Writing your proposal (things to do) (1) • Provide full answers to all award criteria • Create a clear picture of what you want to do and how, flow charts might help • Business case with clear view on the market already during the project • Replication/Exploitation: demonstrate that public money is efficiently invested in your project – up scaling, leverage factor • Environment and Innovation: Substantial environmental benefits across EU and a good degree of innovation

26. Writing your proposal (things to do) (2) • Quantify! Provide numbers measuring the performance of your project using the indicators table: Realistic, but ambitious targets • Estimate appropriate efforts and costs • Explain clearly the choice of partners and subcontracting • Realistic time planning – account for the time needed for permits (environmental / construction etc) – max. 3 years duration • Ensure that you have attached the correct files when • submitting your proposal • Start early – a proposal needs time and evolution • Language check: correct spelling, use of words, explain acronyms

27. Writing your proposal (things not to do) • Do not submit a research project • Do not submit an energy project • No tools as main part of the project • Do not forget the Life Cycle perspective when describing the environmental benefits • Replication and exploitation are not the same as dissemination • Please distinguish potential from realities during the project • Do not wait too long with submitting yourproposal – you can always replace earlier versions

28. TIMING Photo: Ashton Dixon

29. Call planning 2013 • Call 2013 now open! • Closing date of 5 September 2013, 17h00:00 • Electronic submission (SEP) • Indicative budget: 32M€ • Evaluation: end of 2013 • First projects start May 2014

30. Eco-Innovation website as source of information • Newsflash subscription • Call for proposals • Guide for proposers • Frequently asked questions • Grant Agreement and Financial Guidelines • Info days + slides/recordings • Pre-screening: max 2 pages summary • Projects map • Andwearetwitting…

31. More support • Informal National Contact Points in 24 of 37 countrieshttp://ec.europa.eu/environment/eco-innovation/contact/national-contact/index_en.htm • Enterprise Europe Network: Partners Finderhttp://portal.enterprise-europe-network.ec.europa.eu/ • Free service by the European Commission to assist with the protection of IPR: www.iprhelpdesk.eu

32. Thank you for your attentionFor questions: contact our mailbox ateaci-eco-innovation-enquiries@ec.europa.eu