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Multiplant

Multiplant, located in Olmue, Chile, specializes in producing and selling ornamental plants and garden accessories. The company utilizes advanced drip irrigation techniques to cultivate over 500,000 plants annually across 30 acres (12 hectares) in the Región de Valparaíso. Notable products include Lillium pixie, Tulips, Hibiscus, and Bougainvillea. Since 2004, Multiplant has shifted its business model to supply large stores, facing challenges from economic and environmental factors, while relying on a skilled workforce and agricultural engineers for continuous growth.

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Multiplant

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Presentation Transcript

  1. Multiplant “Viva su Vida con Plantas” Daniela Aizpitarte Alex Stahl Sandy Bly Pat Ryan Garner

  2. Where it is located • Olmue, Chile • Located in the 5th region, in the Región de Valparaíso • Flowers are most important product from this region • Drip irrigation used to cultivate plants on hillsides

  3. What is Produced • Multiplant produces “ornamental plants”, sells garden accessories, and also designs and plants gardens • After 2004 the company decided to mostly ship to large stores instead of directly to the customer • Undergone technological and administrative changes • Most important products: • Lillium pixie • Tulipan • Hibisco • Bougainvillea • Kalanchoe • Fuschia • Abutilon enano • Dalia • Archirantenum

  4. Global Environment • Political factors: • Trade agreements • Economic factors: • Agriculture shrinking in Chile • Social factors: • Laborers have the right to organize • Technological factors: • Agricultural equipment

  5. Industry Analysis • Multiplant is considered an agricultural company • Unexpected weather changes gives a unique challenge to firms in this industry • This industry is of interest to agricultural engineers

  6. Engineering Principles • Multiplant owns about 30 acres of land (12 hectares) and makes 500,000 plants a year • 300 species of plants • The company employs many agricultural engineers • Raw materials: • Fertilizer • The products are shipped to large department stores, and supermarkets in the area • Large equipment is operated, so workers have to be careful and skillful • Have a controlled environment

  7. El Fin

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