7 ways artificial intelligence is transforming the e commerce industry in 2020

1. 11/2/2020 7 ways Artificial Intelligence is transforming the E-commerce Industry in 2020 | by Kalyani Tangadpally | Nov, 2020 | Medium Open in app Kalyani Tangadpally About 7 ways Artificial Intelligence is transforming the E-commerce Industry in 2020 Kalyani Tangadpally Just now · 7 min read How many opportunities do you think you should interact with AI every day? Well, I will say — more than you think. From online shopping for artificial intelligence to 24/7 customer care support, AI has made everything perfect! Every time you tend to interact with an app that remembers what you are looking for or what you are buying — there is a possibility that you will be part of this tour. https://fugenx.medium.com/7-ways-artificial-intelligence-is-transforming-the-e-commerce-industry-in-2020-9c9e77cefd70 1/10

2. 11/2/2020 7 ways Artificial Intelligence is transforming the E-commerce Industry in 2020 | by Kalyani Tangadpally | Nov, 2020 | Medium Image Source: FuGenX This is how AI has improved the user experience in the e-commerce sector and taken it to the next level. AI in Ecommerce How Artificial Intelligence Can Help Retailers? Interesting! #1 Personalized shopping experience Thanks to online pioneers like Amazon, customers expect and want a personalized experience: An Epsilon and GBH Insights survey of 1,000 American adults found that the vast majority of respondents (80 percent) wanted personalization from retailers. called “hygiene factor”: customers consider it reasonable, but if the retailer makes a mistake, the customer can turn to a competitor. Image Source: certona https://fugenx.medium.com/7-ways-artificial-intelligence-is-transforming-the-e-commerce-industry-in-2020-9c9e77cefd70 2/10

3. 11/2/2020 7 ways Artificial Intelligence is transforming the E-commerce Industry in 2020 | by Kalyani Tangadpally | Nov, 2020 | Medium Personalization, previously limited to specific offers, now encompasses the entire customer experience. This means that customers want personalization in all their interactions with the retailer, with a variety of personalized touch points that allow them to allocate time and money based on their preferences. In the best-personalized experience, retailers engage customers in the dialogue and leverage data to create one- on-one personalities. Customers receive offers directed not just at customers like themselves, with segment-level brands with broad offerings, but at them as individuals, with products, offers, and communications that are uniquely relevant to them. #2 Voice Assistants Have you ever called customer service and did not understand what they were saying? This is one of the main reasons why artificial intelligence “chatbots” is rapidly replacing human-based call centers. Programmed to answer any questions customers may have, machine learning increases the response database with each call. GOOGLE ASSISTANT APP FOR EFFICIENT BUSINESS DEVELOPMENT Image Source: netsolutions Modern chatbots can adapt to any language, including dialects for local services. Other uses of chatbots: https://fugenx.medium.com/7-ways-artificial-intelligence-is-transforming-the-e-commerce-industry-in-2020-9c9e77cefd70 3/10

4. 11/2/2020 7 ways Artificial Intelligence is transforming the E-commerce Industry in 2020 | by Kalyani Tangadpally | Nov, 2020 | Medium Virtual Assistants: Bottles that use NLP are now much more sophisticated, thanks in large part to their ability to understand natural language. Question Response: The “Decision Tree” is the thought process that bots use to determine the meaning of a customer question and give the correct answer. Machine learning produces more “branches” to the source question, gaining more accuracy over time. Send Delivery Information: Buyers can get accurate package tracking directly on Facebook Messenger or other apps. This creates a more personal relationship with the company. Buy and Sell: Remarketing (remarketing) is one of the most effective marketing tools. Shotbots can show previously purchased items and then point to new or related items. Send bulk messages and continuous A / B tests — Use the message box to test A / B messages As with other chat platforms, past conversations appear for future reference. Messages are better than email. Like their rivals, chatbots also get better over time. Chatbots have two advantages, low long-term costs, and unlimited language capabilities. Send Delivery Information: Buyers can get accurate package tracking directly on Facebook Messenger or other apps. This creates a more personal relationship with the company. Buy and Sell: Remarketing (remarketing) is one of the most effective marketing tools. Shotbots can show shoppers what they have previously bought and then point to new or related items. Send bulk messages and continuous A / B tests — Use the message boat to send A / B test messages. As with other chat platforms, past conversations appear for future reference. Messages are better than email. Like their rivals, chatbots also get better over time. Chatbots have two advantages, low long-term costs, and unlimited language capabilities. #3 ChatBots https://fugenx.medium.com/7-ways-artificial-intelligence-is-transforming-the-e-commerce-industry-in-2020-9c9e77cefd70 4/10

5. 11/2/2020 7 ways Artificial Intelligence is transforming the E-commerce Industry in 2020 | by Kalyani Tangadpally | Nov, 2020 | Medium Image Source: Pintrest AI Powered Chatbots can help your customers all the time. This virtual assistant works with the help of artificial intelligence. By using this online customer support, you can provide a better user experience to your customers. Also Read: Top 10 AI Chatbot Apps Of 2020 By the way, Amazon Electronics, known as Amazon, has also launched its e-commerce chatbot “Alexa” to help its customers do their best. From the post: “Hi Alexa, can you find a t-shirt?” Companies like Amazon have found one of the most sought after audio technologies in Artificial Intelligence and the chatbot “Alexa”. While Alexa has a commendable account of online sales with introductions, such sales give the company more confidence to make Alexa smarter. #4 Product Recommendations https://fugenx.medium.com/7-ways-artificial-intelligence-is-transforming-the-e-commerce-industry-in-2020-9c9e77cefd70 5/10

6. 11/2/2020 7 ways Artificial Intelligence is transforming the E-commerce Industry in 2020 | by Kalyani Tangadpally | Nov, 2020 | Medium Image Source: vdezi The initial goal of the Product Recommendation Tool is to reduce information overload and make data retrieval more efficient for Internet users, making it a key strategic tool for companies in the online marketplace. Also, the product recommendation block on the product details page is very convincing, influencing online decision making by presenting alternatives similar to the product viewed. Product recommendation can be very persuasive as it influences online decision making by presenting alternatives that look similar to product recommendation. — Tweet it! Product recommendations are important in retail strategy, especially in today’s omnichannel retailing world. Furthermore, the growing variety of products and information today has led to a growing diversity of consumer demand, making it a challenge for the retail store to deliver the right products tailored to customer preferences. How can a referral system help your business grow? Recommendation systems that use big data are tools to deal with the challenge of choosing the right products to recommend. Above all, these systems analyze millions of data and make their decisions accordingly. Fortunately, through the Product Recommendation Widget, it is possible to grow the eCommerce business. *Meet the needs and expectations of customers *Recover the time you spent manually selecting recommended products *Increase conversions https://fugenx.medium.com/7-ways-artificial-intelligence-is-transforming-the-e-commerce-industry-in-2020-9c9e77cefd70 6/10

7. 11/2/2020 7 ways Artificial Intelligence is transforming the E-commerce Industry in 2020 | by Kalyani Tangadpally | Nov, 2020 | Medium *Help maintain loyal customers while attracting new customers *Improve customer service *Increase sales and profitability #5 Smart Search Image Source: magesolution Not surprisingly, AI can make your search engine smarter. Powerful AI search engines detect your browsing patterns and perform similar searches to help you find exactly what you are looking for. With in-depth learning, AI-powered search engines pull information from big data. They use the search terms you enter and analyze in-depth the conversations you have with customers. #6 Generate sales through wearable technology Thanks to real-time marketing opportunities, wearable items allow you to connect certain things with customers for a more personal experience. For online shopping, try https://fugenx.medium.com/7-ways-artificial-intelligence-is-transforming-the-e-commerce-industry-in-2020-9c9e77cefd70 7/10

8. 11/2/2020 7 ways Artificial Intelligence is transforming the E-commerce Industry in 2020 | by Kalyani Tangadpally | Nov, 2020 | Medium sending frequently asked questions or texts or emails that provide specs about the products they have purchased. The above will personalize the shopping experience, but also help your customers get the best out of the products you sell. #7 Enhance Cyber security As cyber-attacks increases, Artificial intelligence (AI) helps the lack of security operations analysts to stay ahead of threats. By managing threatening threats from millions of research articles, blogs, and news, AI provides instant insights to help you deal with thousands of warnings every day, dramatically reducing response time. Image Source: computovision Ensuring a safe and secure site enhances customer trust and interaction with site visits. This will secure your customer base and make sure your site is recommended and used by new customers. You can better secure your site by using a business VPN. It encrypts the data coming in and out of your site, which means that you become unrecognizable. It helps to reduce the threats posed by various cyber security. https://fugenx.medium.com/7-ways-artificial-intelligence-is-transforming-the-e-commerce-industry-in-2020-9c9e77cefd70 8/10

9. 11/2/2020 7 ways Artificial Intelligence is transforming the E-commerce Industry in 2020 | by Kalyani Tangadpally | Nov, 2020 | Medium Ensuring there are no security vulnerabilities, using VPN services and asking for verification processes will save your business in the long run. Protect your business and your customers’ information without trying to control the risk when it is too late. Staying on top of threats and hiring a team of cyber guards can help you take care of yourself and those you care about. Digital marketing needs to be done now because all businesses are online. We can avoid E-Commerce now because most consumers prefer online shopping. Create smart marketing campaigns with artificial intelligence. With very high capabilities, this tool can help you with all your sales operations. Know more Artificial Intelligence Ai In Ecommerce Chatbots Virtual Assistence AI About Help Legal https://fugenx.medium.com/7-ways-artificial-intelligence-is-transforming-the-e-commerce-industry-in-2020-9c9e77cefd70 9/10

10. 11/2/2020 7 ways Artificial Intelligence is transforming the E-commerce Industry in 2020 | by Kalyani Tangadpally | Nov, 2020 | Medium Get the Medium app https://fugenx.medium.com/7-ways-artificial-intelligence-is-transforming-the-e-commerce-industry-in-2020-9c9e77cefd70 10/10