1 / 12

Artificial intelligence(ai) and application in marketing activities

Understand the Important of AI in Digital marketing, 8 Important applications are stated in the article

kalyanitusm
Télécharger la présentation

Artificial intelligence(ai) and application in marketing activities

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. 10/27/2020 Artificial intelligence(AI) and Application in marketing activities | by Kalyani Tangadpally | Oct, 2020 | Medium Open in app Kalyani Tangadpally About Artificial intelligence(AI) and Application in marketing activities Kalyani Tangadpally Just now · 7 min read Introduction to AI: In the 1950's, Minsky and McCarthy’s fathers described the field of Artificial intelligence as any work done by a program or machine. https://fugenx.medium.com/artificial-intelligence-ai-and-application-in-marketing-activities-1fb2ae7e470c 1/12

  2. 10/27/2020 Artificial intelligence(AI) and Application in marketing activities | by Kalyani Tangadpally | Oct, 2020 | Medium Image Source: FuGenX This is clearly a very broad definition, so you will sometimes see arguments over whether something is really AI. AI systems typically exhibit some of the following behaviors associated with human intelligence: planning, learning, reasoning, problem-solving, cognitive representation, perception, mobility and manipulation, and to some extent social intelligence and creativity. 8 Important Applications in Marketing #1. AI-enhanced PPC advertising Digital marketing has not just revolutionized the advertising landscape; It has sparked a complete revival in the way we adapt, manage, modify, and process the cornucopia of data exchange in cyberspace. Every data about the customer is like another key that unlocks new potential for marketing opportunities and sales leads. Those who move forward in this maze of data and consumer trends are not necessarily geniuses: they are smart enough to outsource their marketing intelligence to something super-human. Computers can process crazy-crazy information against the best team you can assemble with an unlimited budget and all the best office perks — like free snacks and mm in the breakroom. AI has no appetite (except for a lot of data) and it will never be on the job. It breaks your back 24/7 when you eat snacks and sleep in that mm (or humans work on things that are even better than computers). If you feel that your whole purpose in life is looking down to that bottom line, there can be nothing more than the invincible ROI of an automated and intelligent decision-making framework. In other words, Artificial Intelligence is redesigning marketing. https://fugenx.medium.com/artificial-intelligence-ai-and-application-in-marketing-activities-1fb2ae7e470c 2/12

  3. 10/27/2020 Artificial intelligence(AI) and Application in marketing activities | by Kalyani Tangadpally | Oct, 2020 | Medium Benefits of AI in PPC Campaign: Hyper Dynamic Targeting, Autonomous Marketing optimization, Social campaign Measurement, Dynamic AI prediction, Cross Social Optimization, Autonomous A/B Testing, Dynamic Bidding Automation, Cross social network distribution #2. Highly personalized website experience and better CRO Images Source: Abudha biedu guide AI (Artificial Intelligence) is a must in any marketing strategy. It may seem very difficult to implement yourself, but the effort is well worth it. AI is used in many industries to automate processes and this is something you may encounter daily. Tech Giants likewise Google and Amazon apply extensively to improve search results and provide product recommendations. What’s more, even small sites can integrate AI to improve their user experience (UX). Also Read: Tech Giants Are Eager Enough To Innovate AI https://fugenx.medium.com/artificial-intelligence-ai-and-application-in-marketing-activities-1fb2ae7e470c 3/12

  4. 10/27/2020 Artificial intelligence(AI) and Application in marketing activities | by Kalyani Tangadpally | Oct, 2020 | Medium *Using AI on Your Own Website*: Low cost as you spend less time on various aspects of website maintenance. Improve customer experience, because AI is used to analyze data and provide a more streamlined experience for your visitors. Save resources because AI can do many things that non-developers cannot. #3. AI-powered content creation This is a really interesting area for AI. AI does not write a political opinion column or blog post on industry-specific best practice advice, but there are some areas where AI- generated content is useful and can help attract visitors to your site. Images Source: Real.discount AI content writing programs for certain functions can select elements from the dataset and create a ‘human-sounding’ article. The AI writing program ‘WordSmith’ generated 1.5 billion content in 2016 and is expected to grow in popularity in the coming years. AI authors use to report on simple, data-focused events. Examples of quarterly earnings reports, sports matches, and market data. If you work in a relevant niche such as financial services, AI-generated content forms a useful part of your content marketing strategy. https://fugenx.medium.com/artificial-intelligence-ai-and-application-in-marketing-activities-1fb2ae7e470c 4/12

  5. 10/27/2020 Artificial intelligence(AI) and Application in marketing activities | by Kalyani Tangadpally | Oct, 2020 | Medium The good news is that Auto Insights behind Word Smith has announced a free beta version of its AI writing app, so you can try the technology and see if it works for your brand. #4. Content-creation chatbots Emerging technologies are shaping every aspect of any modern business. So, it’s not a big surprise that chatbots are becoming an important content marketing tool. Intelligent bots literally take content creation and distribution to the next level. Image source: FuGenX If you do not have a chatbot yet, it’s time to change it. The Intelligent Boat will help you to maximize your marketing efforts and keep you ahead of the competition. Keep reading to learn how you can prepare for change. If personalization is not a part of your content marketing strategy, a chatbot is a great solution for your company. The robot can start a chat from a personalized greeting and then share content related to the client’s interests. It helps to make your customers feel special and valuable. ” A chatbot is an ideal content delivery tool. This helps the target audience to reach the right place at the right time. Know more about chatbot Apps https://fugenx.medium.com/artificial-intelligence-ai-and-application-in-marketing-activities-1fb2ae7e470c 5/12

  6. 10/27/2020 Artificial intelligence(AI) and Application in marketing activities | by Kalyani Tangadpally | Oct, 2020 | Medium If you are struggling to increase brand loyalty, you need to add a chatbot to your corporate website. If you want your target audience to change their attitude towards your company, you should give them the opportunity to learn more about your business. #5. Intelligent email content curation Sending emails is an integral part of digital marketing for its direct approach and cost- effective approach. With AI Assistsnce, email marketing is more powerful than ever. AI introduced a Many benefits to earn high conversions, including personalization, automation and data analysis. AI is crucial in upgrading your email marketing strategies, to give your email strategy an extra boost for more favorable results. https://fugenx.medium.com/artificial-intelligence-ai-and-application-in-marketing-activities-1fb2ae7e470c 6/12

  7. 10/27/2020 Artificial intelligence(AI) and Application in marketing activities | by Kalyani Tangadpally | Oct, 2020 | Medium https://fugenx.medium.com/artificial-intelligence-ai-and-application-in-marketing-activities-1fb2ae7e470c 7/12

  8. 10/27/2020 Artificial intelligence(AI) and Application in marketing activities | by Kalyani Tangadpally | Oct, 2020 | Medium https://fugenx.medium.com/artificial-intelligence-ai-and-application-in-marketing-activities-1fb2ae7e470c 8/12

  9. 10/27/2020 Artificial intelligence(AI) and Application in marketing activities | by Kalyani Tangadpally | Oct, 2020 | Medium Source #6. Churn prediction and smart customer engagement AI leads to intelligent, informative, and ingenious customer experiences at every stage of the customer journey. But how do you do all this cool stuff? Works better as AI feeds more data. https://fugenx.medium.com/artificial-intelligence-ai-and-application-in-marketing-activities-1fb2ae7e470c 9/12

  10. 10/27/2020 Artificial intelligence(AI) and Application in marketing activities | by Kalyani Tangadpally | Oct, 2020 | Medium A lot of data comes in different forms and from different sources within the organization. To ensure that the AI-based tool supports accurate estimates of churn rate and provides the best solutions to enhance the customer experience, businesses need to integrate the AI layer with all organizational data points. Furthermore, integrating AI with customer relationship management has the following benefits for the business: Get to know your customer with Social AI Provide real-time recommendations Enables smart customer interactions #7. AI-powered customer insights Efficacy — Research must be ASAP to maintain its validity. Delivery delay often leads to old insights and improper sentiment analysis. AI-based market research tools provide real-time results. AI technology generates selected target audiences, automatically monitors and scans keywords or topics. And it does so much faster than a human. Efficiency — For research to be effective and to provide quality information, a data collection tool must be designed with the target audience in mind. For example, customer satisfaction surveys (CSAT) that are not user friendly often result in a low response rate that alters the scoring or provides inaccurate information. Surveys created with AI technology are more interactive and modified using customer answers. This technology allows for more dynamic analysis and helps users to modify tools that fit better. Growth: Research should provide high granular analysis for marketing campaign design and resource allocation. Improper data analysis is unsuccessful in marketing and sales are lost. AI improves traditional CX analysis methods. Research results are provided quickly, accurately, and without human-error or bias. Fast, high granular, spot-on end product market research. https://fugenx.medium.com/artificial-intelligence-ai-and-application-in-marketing-activities-1fb2ae7e470c 10/12

  11. 10/27/2020 Artificial intelligence(AI) and Application in marketing activities | by Kalyani Tangadpally | Oct, 2020 | Medium #8. Automated image recognition Image Source: The indian express AI Image Recognition (part of Artificial Intelligence (AI)) is another popular trend that is gaining momentum these days — by 2021, its market is expected to reach nearly $ 39 billion! Image recognition is one of the steps in image processing. Images include people, places, buildings, actions, logos, and other variables. Therefore, image recognition is one of the uses of computer vision to identify and locate an object in a digital image. *Types of image recognition* Facial recognition Object recognition Text detection Pattern identification Image analysis https://fugenx.medium.com/artificial-intelligence-ai-and-application-in-marketing-activities-1fb2ae7e470c 11/12

  12. 10/27/2020 Artificial intelligence(AI) and Application in marketing activities | by Kalyani Tangadpally | Oct, 2020 | Medium Know More: Artificial Intelligence Ai In Content Marketing Image Recognition Ppc Marketing In Ai Ai Services About Help Legal Get the Medium app https://fugenx.medium.com/artificial-intelligence-ai-and-application-in-marketing-activities-1fb2ae7e470c 12/12

More Related