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Press Releases A-to-Z Webinar. Media Advisory v Press Release. Media Advisory : For an event before the event – details only. Press Release Making news. Quotes. Include a few quotes in your press release Someone from your organization A person of influence A beneficiary
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Press Releases A-to-Z Webinar
Media Advisory v Press Release • Media Advisory: • For an event • before the event – details only • Press Release • Making news
Quotes Include a few quotes in your press release Someone from your organization A person of influence A beneficiary Protocol for getting quotes from people Format “Micro Enterprise helps people fulfill their dreams,” said Claudia Viek, CEO of the California Association of Micro Enterprise Opportunity. “[Name of the business] creates a satisfying job for [the owner’s name], and [he/she]will hire others and contribute to the community’s well-being. A good quote should…
Who – Your Press List Press databases http://www.easymedialist.com/usa/state/california.html http://www.mondotimes.com/1/world/us/5 Target Press List Wire Services http://www.businesswire.com/ http://www.prnewswire.com/ http://www.prweb.com/ Ethnic media Local media and alternative publications
Always Proofread Use correct spelling, punctuation, and grammar • Resources: google - "Strunk and White" Print out a hard copy Read your work aloud • ‘Form’ vs ‘from’ mistake • Awkward places or unclear references Find an editor