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Leveraging Information Technology for E-Commerce: Strategies and Insights

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In this session delivered by Tasawar Javed, we explore the integration of Information Technology into electronic commerce, focusing on inter-organizational systems (IOS). Key topics discussed include strategies for successful e-commerce implementation, the significance of establishing electronic linkages between firms, and the benefits of IOS, such as increased efficiency and bargaining power. We also examine the proactive and reactive approaches to IOS adoption influenced by internal and environmental factors, including competitive pressure and top management support. This talk highlights future trends and operational improvements through effective internet use in business.

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Leveraging Information Technology for E-Commerce: Strategies and Insights

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Presentation Transcript

  1. Management Information Systems Islamia University of Bahawalpur Delivered by: TasawarJaved

  2. Using Information Technology to Engage in Electronic Commerce • Today’s talk • The Inter-organizational System • Strategies for E-Commerce • The Next Step for E-Commerce • Suggestions for Successful Internet Use • Future impact of the Internet on Business

  3. E-Commerce strategy & Inter-organizational Systems • IOS • How the firm can establish electronic linkages with other firms to create an interorganizational systems • They work as coordinated unit, achieving benefits that each could not achieve alone. • Participating firms called • Trading partners, • Business partners • Business alliance E-commerce is fundamental to inter-organizational systems The rapid and secure exchange of vast amounts of data is critical to support the transactions of the organizations that use IT to compete

  4. IOS Benefits • 2 key benefits of IOS • Comparative Efficiency • Internal efficiency • Inter-organizational efficiency • Bargaining Power • Unique product features • Reduced search-related costs • Increased switching costs

  5. Proactive & Reactive Business Partners • When a firm adopt an IOS • It should be proactive or Reactive??? • Debate about different industries or companies???

  6. Adoption influences • There are 2 internal and environmental influences • Competitive pressure • When it is in poor position in relation to its competitors or when industry or trade associations provide strong pressure • Exercised power • When firm can exert power over other members or IOS, it will be proactive in adopting IOS • Internal need • When the firm sees that participation in the IOS is a way to improve its own operations, it will approach IOS in a proactive manner • Top management support • Top management always influence the decision

  7. Environmental Influences Environmental Influences Internal Influences Internal need pressure Exercised power Competitors Trading partner Top management support IOS

  8. Indirect IOS benefits Indirect benefits Direct benefits Reduced errors competitors Trading partners Reduced Costs Increased Ability to compete Improved relationship Increased Operational efficiency Improved service customers

  9. Thank you!!! • Q&A

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