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Private Banking in Asia

Private Banking in Asia. and the Philippines 5 October 2012 InterContinental Manila. Where are the HNW Households?. Where are the UHNW Households?. Asia-Pacific became the largest home to HNWIs in 2011 (World Wealth Report 2012). Source: The New Normal for Asia, Wealth-X.

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Private Banking in Asia

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  1. Private Banking in Asia and the Philippines 5 October 2012 InterContinental Manila

  2. Where are the HNW Households?

  3. Where are the UHNW Households? Asia-Pacific became the largest home to HNWIs in 2011 (World Wealth Report 2012) Source: The New Normal for Asia, Wealth-X

  4. Asia keeps its funds in Asia

  5. Shift from Eurozone/US to Asia HNW household wealth in USD trillions

  6. Growth in Asia Private BankingGrowth of HNW Household wealth (%)

  7. Emerging Markets driving growth in Private Banking Global HNW House-hold Wealth

  8. Private Banking Critical Success Factors • Open architecture • Broad products • Opens doors to complementary services (e.g. Cash Management, Trade Finance, Treasury, Investment Banking, Asset Management, Corporate Banking) • Diverse pool of specialists • Holistic advisory • Reputation / Integrity

  9. Asia Private Banking Best Practices • Client-Advisor ratio • Client trust – Understanding the fragility of Client trust • Segmentation not only based on assets • Digital transformation: Access to information • Coordination across organizational boundaries • Product specialist pools supporting Private Banking Relationship Managers

  10. Serving the HNWI in AsiaBest Practice / Current Models Standard Chartered CHF 988bn in AuM Credit Suisse

  11. Development of Needs of HNW Clients across Asian countries * Philippines * Estimate of the Philippines’ standing

  12. In the Philippines

  13. Economic Growth Increased Flow of Investments

  14. Where are we?Ranked based on Potential / Opportunities • Hong Kong • Taiwan's relatively sophisticated economy and an accommodative competitive scene make it a strong target for expansion • Singaporehas developed a market for private wealth management, only narrowly missing out on second spot • South Korea • Malaysia's steps to liberalize its banking sector have made it more attractive • The Philippines has a good framework for private banks, if not the most attractive market at the present time • Thailandhas a decent framework for private banking, if low market stability • Indonesianeeds to address local bank profitability to move up the rankings • Chinafared well for a market that only recently embraced private banking, but would benefit from more certainty • India: there is much potential in the Indian market, but conditions are not yet ripe Source: Datamonitor 2012, Benchmarking Asia’s Wealth Markets

  15. Economic Growth 2010-2050 Source: The Wealth Report 2012, Knight Frank Research and Citi Private Bank

  16. Source: BSP Source: BSP

  17. PH-LCY Bonds Bonds issued UITF / MF Source: asiabondsonline.adb.org

  18. Summary • Growth is in Asia • Asian Private Banking model • Holistic approach • From the product-driven approach to financial advisory • Opportunities to support the growth of Private Banking in the Philippines

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