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The Distributor Assessment Grid is a comprehensive tool designed to help brands evaluate potential distributors based on tailored selection criteria. Depending on the product category, different factors may be prioritized. For instance, chilled and frozen food brands will focus on logistics capabilities, while OTC and personal care brands might emphasize pharmacy channel coverage. Adjust the criteria weightings according to your brand's specific needs. Distributors are rated on a 1-5 scale, reflecting their performance and results, ensuring informed decisions for your distribution strategy.
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Distributor Assessment Grid Rating System Decide on key selection criteria for your Distributor Assessment project. Criteria may vary by product category. For example, chilled and frozen food brands may be focused on distributors chilled logistics capabilities. OTC/Personal care brands may focus on Pharmacy Channel coverage. Adjust criteria weightings based on the requirements for serving your brand.Distributors rated 1-5 based upon tangible results and interview Rating Scale* 5 =excellent 4 = very good 3 = average 2 = fair 1 = poor * Ok for middle score such as 4.5 or 3.7