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Successful Web Marketing

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Successful Web Marketing

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  1. Successful Web Marketing Jeremy Spiller

  2. Ethical, Expert, Effective Web Marketing

  3. Successful Web Marketing • Why? • What? • How? • Who?

  4. Why?

  5. Why? • Massive audience • Sell 24/7 • Low cost of sales • Global and local • Measurement

  6. Why? More than 80% of businesses now use the web to source products and services Source: www.searchenginewatch.com

  7. The Racing Car Analogy Spectators

  8. The Racing Car Analogy Participants

  9. The Racing Car Analogy Cheats

  10. The Racing Car Analogy Winners

  11. What?

  12. Attract Engage Convert

  13. Maximise Attract Engage Convert Natural Listings Pay-Per-Click Email Online PR Text Images Video Sound Content Buy Subscribe Enquire Measure

  14. How?

  15. How? Attract Natural Listings Pay-Per-Click Email Online PR

  16. How? Attract Natural Listings Pay-Per-Click

  17. Search Engines: Usage March 2005

  18. The Google Founders Larry Page and Sergey Brin

  19. Search Engines Natural Listings Algorithms Pay-per-click (PPC) £, $, Yen

  20. Natural Listings On Page Elements

  21. Natural Listings Off Page Elements

  22. Know your web traffic • Unique visitors • Return visitors • Referring sites • Keywords • Pages visited

  23. Target Your Keywords • Properly researched • Relevant • Targeted • Look at competition

  24. How Many Keywords? How many?

  25. On page elements; content • No spam • Search Engine friendly • Targeted • Interesting

  26. On page elements: code • Site structure • On page code • Internal Links • Dynamic vs static

  27. Off Page Elements • Competitive research • Other websites • Web marketing • Time

  28. Pay-Per-Click (PPC)

  29. Pay-Per-Click • Choose keywords • Set bid price • Write advertisement • Implement campaign • Monitor and manage

  30. Pay-Per-Click • Immediate results • Controlled budget • Exact measurement • Complete control

  31. How? Attract Natural Listings Pay-Per-Click Email Online PR

  32. Email marketing • Immediate • Powerful • Measurable • Effective • Inexpensive

  33. Email marketing;Ethical sources of lists • Trade Associations • Magazines • Other websites • Good brokers • No spam

  34. Email marketing • Compelling subject line • Good copy • Keep it short • Text vs html? • Include a call to action • Measure carefully

  35. How? Attract Natural Listings Pay-Per-Click Email Online PR

  36. Targets • Journalists • PR websites • Publication websites • Trade associations • Partners

  37. Online Press Releases Should be: • Jargon Free • Newsworthy • Informative • Regular

  38. Maximise Attract Engage Convert Natural Listing Pay-Per-Click Email Online PR Text Images Video Sound Content Buy Subscribe Enquire Measure

  39. Measure • Detailed • Continuous • Useful

  40. Maximise Natural Listing Pay-Per-Click Email Online PR + Measure

  41. Case Study Ezee-Fix

  42. Case Study

  43. Who?

  44. Who? DIY vs Outsource

  45. Who? • Time • The Main Thing • Expertise • Budget

  46. White Hat Media Services • Keyword research • Search Engine copywriting • Site re-engineering • Link research • Link building • Web marketing • Pay-Per-Click Management • Full consultancy services

  47. Why White Hat Media? • Won the .net magazine SEO competition • 12 years working in the web sector • Built 400 plus websites • Specialise in web marketing • Many success stories

  48. Ben Sherman • Hunter Wellingtons • Blue Gem Eyewear • Colt • CIG Group • Rank Group • Jordan F1 • Virgin • Dun & Bradstreet • Hi-Tech Sports

  49. The Racing Car Analogy Winners

  50. White Hat Media www.whitehatmedia.com info@whitehatmedia.com 01273 704771 Jeremy Spiller