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Strategic Planning

Strategic Planning. Chapter 5 Revitalizing Bermuda. Destination Life Cycle. Decline Stage Strategies. Promote more frequent use by current customers Develop more varied use among current customers Create new uses Find new customers. Macro Level Planning.

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Strategic Planning

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  1. Strategic Planning Chapter 5 Revitalizing Bermuda

  2. Destination Life Cycle

  3. Decline Stage Strategies • Promote more frequent use by current customers • Develop more varied use among current customers • Create new uses • Find new customers

  4. Macro Level Planning • Concerned with growth of destinations • Geographic unit • Political unit • Social unit • Issues • Land use • Economic development • Market position • Product value • Destination image • Environmental impacts • Social impacts

  5. Strategic Planning Process • Stakeholder Analysis • Who are the stakeholders • What do they value • Internal Analysis • Strengths • Weaknesses • External Analysis • Opportunities • Threats • Recommendations • Implementation • Evaluation

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