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Engaging Library Services Marketing Strategies for Universities

Discover innovative marketing strategies for promoting library services at Southern Methodist University. This comprehensive guide identifies key personnel, including reference librarians and user education staff, essential for marketing efforts. It emphasizes leveraging campus events, such as new student orientations, to engage students and parents alike effectively. Strategies include creating enticing library events, distributing promotional materials like book bag tags, and partnering with local vendors for snacks during finals. The goal is to highlight both new and traditional services that cater to the academic community.

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Engaging Library Services Marketing Strategies for Universities

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  1. It’s Not About the Hot Dog Cindy Gautreaux Southern Methodist University gautreaux@smu.edu 214-768-1844

  2. Who should market library services? • Reference Librarians? • User Education staff? • Financial Officers? • Vendor Liaison for Serials-Acquisitions? • Music Catalog Librarians? • Information Commons Technology Coordinators?

  3. “Ask a Librarian” Stats

  4. “Ask a Librarian” sticky notes distributed during finals coffee breaks

  5. MARKETING GOALS • Take advantage of every opportunity on campus to participate with a library booth – new student orientation, prospective student visits - Don’t forget the parents! • Create library events that attract students • Tout the new services without forgetting the old

  6. Welcome Tent(held 1st two days of fall semester)

  7. “Ask a Librarian” book bag tags

  8. Student Book Bag Tags

  9. Club Fondren Coffee Breaks

  10. Partner with vendors and local restaurants to provide free snacks and energy drinks

  11. Late night breakfasts – pancake night!

  12. And lots and lots of coffee!

  13. New Student Orientation

  14. Sometimes we might have too much fun ….

  15. Dream Team!

  16. Brochure included in all packets

  17. Campus Map

  18. It’s Not About the Hot Dog!

  19. 4th Annual National Library Week Cookout

  20. Cookout committee members woret-shirts with this year’s slogan Vendor/Publisher Liaison for Serials-Acquisitions Music Catalog Librarian Digitization Specialist

  21. Library Services Tent

  22. Students I would like to steal from UTD

  23. Services • Mobile version of catalog • Discover SMU Libraries (new discovery layer for traditional library catalog) • Ask a Librarian • KIC Book Scanner • New Student Multimedia Center • New wireless courtyard

  24. Summary • Identify staff who want to help promote services – regardless of title/position • Seek out all opportunities on campus to participate with a library services booth • Create events to attract students, faculty and staff • Don’t forget the parents!

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