Social Listening vs. Digital Privacy

1. Social Listening vs. Digital Privacy Findings from NetBase-J.D. Power and Associates Consumer Survey in December 2012

2. Survey Methodology • J.D. Power and Associates Power Panel • Online survey of 1,062 U.S. consumers • Respondents were ages 18-55+ • Conducted December 2012

3. To Read the Full Study—Download the eBook

4. Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012

5. 32% of Consumers Have No Idea That Companies are Listening Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012

6. Consumers Expect Companies to Take the Social Voice Seriously Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012

7. ... As Long as It’s Not Perceived as Eavesdropping Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012

8. Baby Boomers More Likely to Have Privacy Concerns Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012

9. Consumers Now Expect Companies to Be Telepathic Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012

10. Consumer Expectations are Full of Double Standards Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012

11. Most Time Spent on Social Networking Sites, But Other Social Activity Also Affected General Usage of Web Tools by Age Group Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012

12. So … What’s a Company To Do?