The Mobile Journey

1. The Mobile Journey John O’Hare Head of Innovations, NSN Academy 11th February 2011 John O’Hare, 11th February 2011

2. Agenda 11:20 – 11:50 • Mobile Learning • Why it is needed ? • When is it needed ? • What can be done ? • How can you start ? • Questions John O’Hare, 11th February 2011

3. Nokia Siemens Networks Academy - Worldwide 2009 Figures Worldwide presence and local footprint - Training Locations in more than30countries More than300 employees worldwide More than10 000external and internal eventsand215 000e-learning deliveries 250 000 external and internalstudent days yearly More than 5 400courses in up to9 languages More than100customer references John O’Hare, 11th February 2011

4. Learning Solution Evolution & Trends Coaching & Mentoring Instructor-led, classroom John O’Hare, 11th February 2011

5. Learning Solution Evolution & Trends Distance Learning Coaching & Mentoring Instructor-led, classroom John O’Hare, 11th February 2011

6. Learning Solution Evolution & Trends Social Learning Distance Learning Blended Learning Coaching & Mentoring Instructor-led, classroom John O’Hare, 11th February 2011

7. Learning Solution Evolution & Trends Social Learning Distance Learning Blended Learning Coaching & Mentoring Instructor-led, classroom John O’Hare, 11th February 2011

8. Learning Solution Evolution & Trends Mobile Learning Social Learning Distance Learning Blended Learning Coaching & Mentoring Instructor-led, classroom John O’Hare, 11th February 2011

9. Learning Solution Evolution Traditional tree (trunk and branch) training department, with learning activities focussed around the Training Academy John O’Hare, 11th February 2011

10. Learning Solution Evolution Traditional tree (trunk and branch) with added social learning (blogs, wikis, YouTube & knowledge database) for learners to share their experiences John O’Hare, 11th February 2011

11. Learning Solution Evolution Blended Learning makes the Social Learning more successful and encourages its use amongst everyone. With the choice, learning starts to revolve around the learner, who can drive it, rather than the department. John O’Hare, 11th February 2011

12. Learning Solution Evolution To be really performer-centric, all the different learning options must be linked together to give total choice, creating a knowledge sharing and learning lifestyle John O’Hare, 11th February 2011

13. Learning Solution Evolution The seamless integration of learning and sharing has to be easy and convenient for the performer, to form a learning lifestyle: The Learning Cloud John O’Hare, 11th February 2011

14. hi When do we voluntarily want to know things ? When you’re new: John O’Hare, 11th February 2011

15. mhmn When do we voluntarily want to know things ? When you want to know more: John O’Hare, 11th February 2011

16. hmmn When do we voluntarily want to know things ? When you’re confused: John O’Hare, 11th February 2011

17. huh When do we voluntarily want to know things ? When you’re facing changes: John O’Hare, 11th February 2011

18. oh ! When do we voluntarily want to know things ? When things have gone wrong: John O’Hare, 11th February 2011

19. hmmn mhmn huh hi oh ! When do we voluntarily want to know things ? catastrophes changes confused keen increasing urgency new Making a phone a more suitable medium John O’Hare, 11th February 2011

20. International Telecommunications UnionWorld in 2010 Facts & Figures 5.3 Billion mobile subs 940 Million 3G subs Mobile networks reach: 90% of world pop & 80% of rural area pop In 2010, 143 countries offer 3G services (up from 95 in 2007) John O’Hare, 11th February 2011

21. International Telecommunications UnionWorld in 2010 Facts & Figures There are 2 Billion Internet users, 1.2 Billion are in developing countries 21% of the population in developing countries are online John O’Hare, 11th February 2011

22. International Telecommunications UnionWorld in 2010 Facts & Figures Fixed broadband penetration is low in developing countries: less than 1% in Africa John O’Hare, 11th February 2011

23. International Telecommunications UnionWorld in 2010 Facts & Figures Entry level fixed broadband connection costs ~ $190 per person per month in developing countries, compared to ~ $28 pppm in developed countries. John O’Hare, 11th February 2011

24. Summary Mobile devices are convenient and the only realistic way of achieving the learning cloud When you need urgent answers, the phone is often at hand allowing privacy and comfort in stressful situations Countries without a fixed-line telecoms infrastructure, will rely on cheaper mobile broadband subscriptions. Most people in developing countries will experience the Internet through their phone John O’Hare, 11th February 2011

25. International Telecommunications UnionWorld in 2010 Facts & Figures John O’Hare, 11th February 2011

26. Mobile Network Evolution 2G: mobile voice calls only Phone Network MSC BSC John O’Hare, 11th February 2011

27. Mobile Network Evolution 2½G: introduction of mobile data Phone Network MSC BSC www Mobile data is possible by sending data along a voice channel, or multiple voice channels.  it’s expensive as you’re paying for multiple calls Data Rates: 9.6 Kbps John O’Hare, 11th February 2011

28. Mobile Network Evolution 3G: proper mobile data Phone Network MSC MGW RNC www Data Network SGSN GGSN New network architecture is introduced to deliver mobile broadband Downstream: 0.4 Mbps Upstream: 0.4 Mbps Latency: 150ms John O’Hare, 11th February 2011

29. Mobile Network Evolution HSPA: fast packet based mobile data Phone Network MSC MGW RNC www SGSN Data Network GGSN Data networks become packet based  cheaper & scalable Downstream: 14 Mbps Upstream: 5 Mbps Latency: 150ms John O’Hare, 11th February 2011

30. Mobile Network Evolution iHSPA: faster packet based mobile data Phone Network MSC MGW SGSN www Data Network GGSN Network is simplified for speed and efficiency Downstream: 50 Mbps Upstream: 10 Mbps Latency: 20-35ms John O’Hare, 11th February 2011

31. Mobile Network Evolution LTE: or 4G mobile networks Phone Network MME www Data Network SGW 4th Generation ultra high speed mobile data networks Downstream: 173 Mbps Upstream: 58 Mbps Latency: 10-20ms John O’Hare, 11th February 2011

32. Mobile Network Evolution 200 200 150 150 100 Download/Upload Speeds (Mbps) Latency (ms) 100 50 50 20 20 0 0 3G HSPA iHSPA LTE This radical improvement in the mobile broadband ‘user-experience’ will drive mobile learning John O’Hare, 11th February 2011

33. Nokia Siemens Networks has driven LTE development the first supplier to demonstrate LTE with data speeds up to 160 Mbps 2006 the first to demonstrate LTE in a multi-user urban field trial with peak rates of 173 Mbps. 2007 made the first LTE call on commercial software and hardware which was followed with the first complete handover between LTE and HSPA 2009 2010 leading the LTE market with 31 commercial LTE customers John O’Hare, 11th February 2011

34. Summary Mobile Networks are radically changing and the quality of the mobile broadband experience will increase dramatically LTE peak data rates are levels of magnitude faster than what we get today with mobile broadband LTE is starting to be rolled out now, networks will go live soon. So have to start planning how to capitalise on them John O’Hare, 11th February 2011

35. Mobile Learning introduction Continue the innovation Lifestyle adoption Reach the Learning Cloud Formalise & Integrate Integrate with current tools and administration Accept & Use Get it out there to trial and spark ideas. Keep it simple, avoid bureaucracy John O’Hare, 11th February 2011

36. Smart/Super phone features light meter music player FM transmitter vibrate alert keyboard video player flash still camera stereo speakers video camera FM radio microphone GPS touch screen headphones High Definition Screen email barometer USB clock bluetooth accelerometers Apps sms calendar calculator removable memory Office tools Internet access John O’Hare, 11th February 2011

37. Mobile Learning Solution Evaluation Device Features Office Functions GPS Operating System camera Device External input User interface LMS Display navigation Detail tracking screen size Corporate firewalls processing power Security Flash support ? Bandwidth John O’Hare, 11th February 2011

38. Summary Mobile phones will be essential to achieving a knowledge sharing and learning lifestyle and reaching developing markets Mobile Broadband is about to become significantly better with the introduction of LTE with incredible increases in speeds and the user experience. Must start planning now There is no one definition of mobile learning, there’s an endless possibility of ways to use a phone to assist with learning: So mobile learning will involve many innovation and implementation cycles – bear in mind security and different devices and operating systems (it’s not all Apps) John O’Hare, 11th February 2011

39. 3 ways to start: audio book club • Audio book club: • Download the mp3 file • Listen to it on the phone • Weekly group discussion by voice conference www.bbc.co.uk/podcasts/series/bottomline John O’Hare, 11th February 2011

40. 3 ways to start: HTML-based mobile content • HTML-based mobile optimised webpages: • Create webpages • upload to an external site (no firewalls) • Simple launch mechanism (email, barcode, sms) www.nsnacademy.com www.wikarski.com/cms/?q=node/3/ John O’Hare, 11th February 2011

41. 3 ways to start: interactive presentations www.polleverywhere.com Vote NOW: See the results LIVE To: +44 762 480 6527 Message: 77434 John O’Hare, 11th February 2011