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NAEP Annual Meeting The Magic of Collaboration & Partnership

NAEP Annual Meeting The Magic of Collaboration & Partnership. Orlando, FL April 7 – 10, 2013. On the Mark: Purchasing and Trademark Licensing. Brian Burkheimer Purchasing Agent Iowa State University Stacy Sassman Purchasing Agent Iowa State University.

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NAEP Annual Meeting The Magic of Collaboration & Partnership

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  1. NAEP Annual MeetingThe Magic of Collaboration & Partnership Orlando, FL April 7 – 10, 2013

  2. On the Mark: Purchasing and Trademark Licensing Brian Burkheimer Purchasing Agent Iowa State University Stacy Sassman Purchasing Agent Iowa State University Annual Meeting April 7 - 10, 2013 Orlando, Florida

  3. Purchasing and Trademark Licensing Outline • Trademark Basics • What is a Trademark? • What is the purpose of a Trademark? • Educational Institutions and Trademarks • Examples of Trademarks - ISU • Role of Purchasing • Contract administration • Review and Purchase of goods • Education • Open Forum – Challenges and Questions Annual Meeting April 7 - 10, 2013 Orlando, Florida

  4. Trademark Basics – What is a trademark? • A trademark is a word, name, symbol, design, slogan, or any combination of these elements which identifies and distinguishes the goods and services of one party from others. Annual Meeting April 7 - 10, 2013 Orlando, Florida

  5. Trademark Basics - What is the purpose of a Trademark? • The 3 P’s of Licensing • Protect the intellectual property rights and the rights of the trademark owner by preventing unauthorized and inappropriate usage • Promote and market the trademark owner • Profit by generating revenue through royalties Annual Meeting April 7 - 10, 2013 Orlando, Florida

  6. Protect • Protect the intellectual property rights and the rights of the trademark owner by preventing unauthorized and inappropriate or confusing usage Annual Meeting April 7 - 10, 2013 Orlando, Florida

  7. Promote • Promote and market the trademark owner Annual Meeting April 7 - 10, 2013 Orlando, Florida

  8. Profit • Profit by generating revenue through royalties Annual Meeting April 7 - 10, 2013 Orlando, Florida

  9. Trademark Basics – Do educational institutions own trademarks? YES! Annual Meeting April 7 - 10, 2013 Orlando, Florida

  10. Trademark Basics • Educational institutions are intellectual property rights holders • Educational institutions can claim rights and ownership to the names, symbols, graphics, logos, trademarks and service marks associated with the institution. Annual Meeting April 7 - 10, 2013 Orlando, Florida

  11. ISU Trademark Licensing History First registrations received in 1984 • ISU (first - received 5/22/84) • Iowa State • Cyclones • The Seal • The Campanile • Walking Cy • The Cyclone Annual Meeting April 7 - 10, 2013 Orlando, Florida

  12. ISU Nameplates Annual Meeting April 7 - 10, 2013 Orlando, Florida

  13. ISU Athletics Identity Athletics Primary Mark Athletics Mascot Graphics Annual Meeting April 7 - 10, 2013 Orlando, Florida

  14. ISU Vintage Collection Annual Meeting April 7 - 10, 2013 Orlando, Florida

  15. ISU Additional Marks Used Today • Cyclone, Clones, or Cy • iastate • State • Cy’s Locker Room • The Mascot Cy • The Memorial Union • The Maintenance Shop • The Campanile (variations) • Hilton Magic • Jack Trice Stadium • “The Mayor” or “Rhoads” Annual Meeting April 7 - 10, 2013 Orlando, Florida

  16. What is the Role of Purchasing? • Bid and administer the third party licensing agreement • Licensing Resource Group (LRG) • Provide contract administration, royalty management, enforcement, merchandising and brand development Annual Meeting April 7 - 10, 2013 Orlando, Florida

  17. What is the Role of Purchasing? • Issue RFP/RFQ and review requisitions for goods with ISU trademarks • What items does Purchasing monitor for trademarks? • Promotional Items • Uniforms • Athletic/Training Equipment • Scoreboards • Display/Signage Annual Meeting April 7 - 10, 2013 Orlando, Florida

  18. Athletics - Uniforms Annual Meeting April 7 - 10, 2013 Orlando, Florida

  19. ISU Dining Uniform Emblem Annual Meeting April 7 - 10, 2013 Orlando, Florida

  20. Weight Room Flooring Annual Meeting April 7 - 10, 2013 Orlando, Florida

  21. Football Dumbbells Annual Meeting April 7 - 10, 2013 Orlando, Florida

  22. Football Dumbbells Annual Meeting April 7 - 10, 2013 Orlando, Florida

  23. Athletics Training Tables Annual Meeting April 7 - 10, 2013 Orlando, Florida

  24. Basketball Floor Annual Meeting April 7 - 10, 2013 Orlando, Florida

  25. Scoreboards Annual Meeting April 7 - 10, 2013 Orlando, Florida

  26. Display/Signage Annual Meeting April 7 - 10, 2013 Orlando, Florida

  27. What is the Role of Purchasing? • Monitor P-Card transactions for unlicensed vendors • Work in conjunction with Trademark Licensing to educate vendors and end users • Vendor show for Promotional Item vendors Annual Meeting April 7 - 10, 2013 Orlando, Florida

  28. Open Forum Challenges/Questions regarding trademark licensing and purchasing Annual Meeting April 7 - 10, 2013 Orlando, Florida

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