1 / 48

MGMT 1010

MGMT 1010. MGMT 3600. Neal D. Maxfield. MGMT 1010. MGMT 3600. Herm G. Rowland Goelitz Candy Company. Goelitz Candy Company. Goelitz Candy Company. Goelitz Candy Company. Jelly Belly. Goelitz Candy Company. Price of Jelly Beans = $.75 / pound

karena
Télécharger la présentation

MGMT 1010

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MGMT 1010 MGMT 3600 Neal D. Maxfield

  2. MGMT 1010 MGMT 3600

  3. Herm G. Rowland Goelitz Candy Company

  4. Goelitz Candy Company

  5. Goelitz Candy Company

  6. Goelitz Candy Company Jelly Belly

  7. Goelitz Candy Company Price of Jelly Beans = $.75/ pound Retail Price =$1.25/ pound Price ofJelly Belly = $3.50/ pound Retail Price =$6.95/ pound

  8. Ronald Reagan

  9. President Reagan

  10. Orders Exploded!!!! 72Week Lead-Time

  11. Simplified Production

  12. Chioto Candy Co.

  13. Labeled Candy

  14. Goelitz Candy Company

  15. Jelly Belly Candy Co. Product

  16. 50 Official Bulk Flavors

  17. Cans

  18. Gift Box

  19. Jelly Belly Gifts

  20. Multiple Uses

  21. Jelly Belly Candy Co. Place

  22. Retail Stores

  23. Bulk - Colorful

  24. By The Bin

  25. Jelly Belly Candy Co. Promotion

  26. Customer Recipes

  27. Mr. Jelly Belly Herm G. Rowland

  28. International Trade Shows

  29. Factory Tour

  30. #1 Tour in USA

  31. Restaurant - Museum

  32. Tour Guide

  33. Colorful Centers

  34. ‘Panning’

  35. Future Customers

  36. Jelly Belly Art

  37. Jelly Belly Art

  38. Website International

  39. Personal Appearances

  40. Sponsorships

  41. NASCAR

  42. Company Plane

  43. Magazine Ads jellybelly.com

  44. JellyBelly.com Subj. Name Jelly Belly

  45. MGMT 3600 nealmaxfield@bigplanet.com

  46. MGMT 1010 MGMT 3600 Principles of Marketing

More Related