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This article explores the increasing trend of front-of-package labeling in nutrition, including the use of images and claims. It highlights common errors and misleading information in such labeling, such as nutrient content claims not suitable for children's products and misleading "healthy" claims. The article also provides examples of warning letters sent to companies like Dreyer's Grand Ice Cream, Mrs. Smith's Coconut Custard Pie, Nestle, Sunsweet, and Ken's Healthy Options Dressings.
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Understanding Front-of-Package Violations Why Warning Letters Are Sent to Industry
“Front-of-package” Labeling Trends • Increased use of “front of package” nutrition labeling • images • claims • Misleading information, based upon one (or more) nutrient claim (at expense of another)
Front-of-package Labeling Errors Nutrient content claims that FDA has authorized for use on foods for adults are not permitted on foods for children under two. Claims that a product is free of trans fats, which imply that the product is a better choice than products without the claim, can be misleading when a product is high in saturated fat. Misleading “healthy” claims continue to appear on foods that do not meet the long- and well-established definition for use of that term. Juice products that mislead consumers into believing they consist entirely of a single juice are still on the market.
Dreyer’s Grand Ice Cream, Inc. Warning Letter
Mrs. Smith’s Coconut Custard Pie (Schwann’s) Warning Letter
Nestle – Juicy Juice Warning Letter
Sunsweet – Antioxidant Blend Warning Letter
Ken’s Healthy Options Dressings Warning Letter