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Broadband From Federal Perspectives to Local Impact

Broadband From Federal Perspectives to Local Impact. Missouri Broadband Summit October 27, 2010 Jefferson City Lee Rainie: Director, Pew Internet Project. Internet and Broadband Revolution. 70%. 66%. Year-to-year % change in broadband adoption. Trends in Home Broadband Adoption.

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Broadband From Federal Perspectives to Local Impact

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  1. BroadbandFrom Federal Perspectives to Local Impact Missouri Broadband Summit October 27, 2010 Jefferson City Lee Rainie: Director, Pew Internet Project

  2. Internet and Broadband Revolution

  3. 70% 66%

  4. Year-to-year % change in broadband adoption Trends in Home Broadband Adoption 10/5/2010 5 Source: Pew Internet Project, May 2010 tracking survey

  5. Demographic factors correlated w/ broadband adoption Trends in Home Broadband Adoption 10/5/2010 7 Source: Pew Internet Project, April 2009 tracking survey

  6. Wireless Revolution

  7. Cell phone owners – 85% adults 96% 90% 85% 58%

  8. Mobile internet connectors – 57% adults 62% 59% 55%

  9. New cell and wireless realities • More than 2/3 of adults and 3/4 of teens use the cloud • Web vs. apps struggle: 35% have apps; 24% use apps • Features used by cell owners • 76% take pictures • 74% are texters (text overtakes talk in frequency in 2009) • 39% browse internet • 34% are email users • 34% record videos • 34% play games • 33% play music • 30% are IM-ers • 7% participate in video calls

  10. Digital divides shrink • 34% of Americans have used the internet on handheld • Among all non-adopters, 14% have accessed internet on cell • Among African American non-adopters, 20% have done this • Among Hispanic non-adopters, 25% have done this

  11. Social Networking Revolution

  12. How do you convince non-users to adopt broadband?

  13. By the numbers: Who’s not online? Source: Pew Internet Project, May 2010 tracking survey Trends in Home Broadband Adoption 10/5/2010 17

  14. Relevance & digital literacy are primary factors for not going online Source: Pew Internet Project, May 2010 tracking survey Trends in Home Broadband Adoption 10/5/2010 19

  15. The “value” proposition: Jobs + continuing education Jobs Health Learning Govt. News My community Source: Pew Internet Project, May 2010 tracking survey 10/5/2010 20

  16. Social media as a “hook” for seniors • Older adults are among the most resistant, but once converted they often come to see broadband as an everyday utility • Renewed connections can provide a support network for people nearing retirement or beginning a new career • Those with a chronic disease are especially likely to reach out for support online • Social media bridges generational gaps and provides a shared space for interactions Trends in Home Broadband Adoption 10/5/2010 25

  17. National purposes paradox:Great apps, not much outcomes evidence • Health care • Education • Energy and the environment • Economic opportunity • Government services • Civic engagement • Public safety

  18. Thank you!

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