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The lure of pink money

Presented By :- Anuj Sharma Arpita Jana Ashish Maheshwari Chandan Singh Ronak Agarwall. The lure of pink money. Agenda. Homosexuality overview Business models for LGBT Business ideas for other unorthodox behavior Kustomised Kids The Last Taxi Dyslexia – every child is special

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The lure of pink money

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  1. Presented By :- Anuj Sharma Arpita Jana Ashish Maheshwari Chandan Singh Ronak Agarwall The lure of pink money

  2. Agenda • Homosexuality overview • Business models for LGBT • Business ideas for other unorthodox behavior • Kustomised Kids • The Last Taxi • Dyslexia – every child is special • Adventure Park • Eighteen Till I Die • Conclusion

  3. Homosexuality overview • Unorthodox behavior • Legalization of homosexuality • Scope for lucrative businesses

  4. Business model for LGBT • Retail - Azaad Bazaar online retail store • Marketing - Virgin Mobile, Undergarments • Parties - Gay Bombay, Boyzone & Salvation star • Gay tourism - Indjapink in Delhi, accomodation for gay in Bangalore • Film festivals – Gay movies & magazines • Hospital & clinics – special consultation for gay couples

  5. 1 Kustmized Kids 2 The Final Taxi Dyslexia Child 3 Adventure Park 4 5 Eighteen Till I Die Business ideas for other unorthodox behavior

  6. Kustomized Kids • Primary Need – dream child • Sperm bank of celebrities and models • If you can't have the man of your dreams, don't fret. It is still possible to have a baby who looks a bit like him • Revenue model

  7. The Final Taxi • Primary Need – status symbol • Customization of the funeral • Sending invitation & hosting the attendants • Arranging & coordinating different activities • Selecting the location& decorating the tomb • Key drivers

  8. Dyslexia – Every child is Special • Primary Need – personality development • Dyslexia is a problem that makes it difficult for a kid to read • Chain of special institutions across India • Career counseling facility • Personality development facility • Medical treatment facility • Key drivers

  9. Adventure Park • Primary Need – Entertainment • Chain of parks targeting metropolitan cities • Bungee jumping - Under water diving • River rafting - Ice Skating • Rock climbing - Paragliding • Key drivers

  10. Eighteen Till I Die • Primary Need – Aspirations • Facilities to be provided • Hair treatment • Obesity treatment • Wrinkle treatment • Dress-up & accessories • Key drivers

  11. CONCLUSION • Huge untapped market • Huge customer base • Low barriers to entry • Huge scope for niche marketing

  12. Thank You

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