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PROPAGANDA AND WW1. Definition and Purpose . Defined, propaganda is the systematic spreading of ideas influencing people to support a particular case or point of view. In WW1, the government used a massive poster campaign to encourage support for the war effort;
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Definition and Purpose • Defined, propaganda is the systematic spreading of ideas influencing people to support a particular case or point of view. • In WW1, the government used a massive poster campaign to encourage support for the war effort; • Television had not been invented and not everyone owned a radio, so posters were the most effective way to get a message across; • Posters were put up wherever people could see them.
Topics of posters included: • Encouraging men to enlist • Pressuring women to encourage their husbands, boyfriends and brothers to enlist; • Encourage women to help out at home; • Encourage children to help the war effort; • Being in favour of or against conscription; • Lobbying the right of women to vote; • Encouraging pacificism; • The important role of Canadian heroes, such a Billy Bishop; • Encouraging people to conserve food, money, energy.
Techniques for Poster Design • Mass Appeal: immediate mass appeal regardless of race, culture, wealth, ancestry, position or religion • Transfer: using the names or pictures of famous people (but not direct quotations); • Idealistic: should be idealistic, not realistic • Bandwagon: persuading people to do something by letting them know others are doing it. • Repetition: the product name is repeated at least four times. • Emotional words: words that will make you feel strongly about someone or something. • Testimonial: using the words of a famous person to persuade you. • Must implant a sense of righteousness into the viewer • Minimize the concept of time
Assignment: • Create your own WW1 propaganda poster. • CRITERIA: • propaganda poster should include at least THREE “tricks” or “techniques” • include a slogan, symbols, images, icons etc. that reflect wartime and evoke emotions • the final product should be on an 8,”1/2 by 11” sheet of paper of paper and can be hand drawn or computer generated – DO NOT COPY/CUT & PASTE a poster that already exists – you must create your own! • on the back of the poster, include a short paragraph to explain the tricks or techniques used in their poster and message of poster • students should be expected to share their poster with their classmates