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A MILLION DONORS CHOOSE

A MILLION DONORS CHOOSE. Results of the Combined Federal Campaign Workplace Giving Alliance Salem MA. 2012 Combined Federal Campaign Training Conference. Our Purpose Today. To outline the Million Donors Choose project design  To explain how we gathered and analyzed information

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A MILLION DONORS CHOOSE

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  1. A MILLION DONORS CHOOSE Results of the Combined Federal Campaign Workplace Giving Alliance Salem MA 2012 Combined Federal Campaign Training Conference

  2. Our Purpose Today • To outline the Million Donors Choose project design  • To explain how we gathered and analyzed information • To present our analysis to date • To suggest how the project will expand over time • To identify and help resolve technical challenges • To invite ideas, questions and suggestions from PCFOs and LFCCs 2012 Combined Federal Campaign Training Conference

  3. Project Objectives • To move beyond anecdote and understand the CFC through the analysis of data • To help campaigns share experience and best practices • To support OPM in its shaping of policy • To find ways to engage donors and deepen their enthusiasm for the CFC 2012 Combined Federal Campaign Training Conference

  4. Project Stages • Proof of Concept (summer 2010 – summer 2011) • Fall 2009 results • 18 campaignsreporting • Almost half the money pledged • Expansion of Sample (fall 2011) • Fall 2009 results • 110 campaigns reporting • Over 70% of the money pledged • Expansion to More CFC Years(winter 2011-12) • 2009, 2010 & 2011 results • Year over year comparison • Currently in progress 2012 Combined Federal Campaign Training Conference

  5. Our Method • Obtain standard charity listing information from OPM • Gather pledge data from campaigns • Normalize format of pledge data • Check pledge data against 1417 reports • Analyze and interpret available data 2012 Combined Federal Campaign Training Conference

  6. Data Fields • Charity name • 5-digit OPM code • Charity’s federation, if affiliated • Taxonomy codes • 25 word statement • Administrative overhead (AFR) • Charity website address • Total pledged to each charity in each campaign 2012 Combined Federal Campaign Training Conference

  7. Extent of Our Sample As of December 29, 2011 • 110 CFC campaigns • 70+ percent of total 2009 Pledges All figures that follow reflect this data and are not projected to 100 percent. All figures that follow relate to national and international charities.

  8. RANGE OF PLEDGE RESULTS 2012 Combined Federal Campaign Training Conference

  9. Top 100 Charities Etc. for #11-100 2012 Combined Federal Campaign Training Conference

  10. Pledge Totals by Taxonomy Code 2012 Combined Federal Campaign Training Conference

  11. Top 9 NTEE Codes In Terms of Performance

  12. Middle 9 NTEE CodesIn Terms of Performance

  13. Bottom 8 NTEE Codes In Terms of Performance

  14. Top 7 NTEE Codes(Average Total Pledge per Charity)

  15. Middle 9 NTEE Codes(Average Total Pledge per Charity)

  16. Bottom 10 NTEE Codes(Average Total Pledge per Charity)

  17. AVERAGE TOTAL PLEDGES PER CHARITYWithin Each AFR Range 2012 Combined Federal Campaign Training Conference

  18. Plans for Expanding the Project • Add data for each new year • Add data back to 2003 when available • Compare data between years to show trends • Add depth in the data collected 2012 Combined Federal Campaign Training Conference

  19. Technical Challenges • Incomplete data • Variety of record-keeping methods and software – data collected not consistent • Merged campaigns • Lack of consistency in identifying federal departments 2012 Combined Federal Campaign Training Conference

  20. Ideas? Questions? Suggestions? • What would you like us to look for? • How could you use the information? • What technical problems have you experienced or do you foresee with this project and how might we address them? • What information or insight – if you only had it – would make you a more effective campaign? • How might we design data input and analysis to answer the questions that matter to you? 2012 Combined Federal Campaign Training Conference

  21. Your suggestions? We welcome your suggestions – as well as your data. Please contact us: Nancy Rexford Workplace Giving Alliance 125 Washington Street, #201 Salem MA 01970 or Nancy@wg-alliance.org 1-978-594-0404, ext. 103 2012 Combined Federal Campaign Training Conference

  22. Our Website www.milliondonors.org

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