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3.4 – Ownership and bias

3.4 – Ownership and bias. LO: to be able to explain neo-pluralist views on journalism. But first, mini Sociologist blitz…. News values: Dalton (1997) talks about the “frequency” of events and how events have to occur at a convenient time for the news to make sense of them.

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3.4 – Ownership and bias

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  1. 3.4 – Ownership and bias LO: to be able to explain neo-pluralist views on journalism.

  2. But first, mini Sociologist blitz… • News values: Dalton (1997) talks about the “frequency” of events and how events have to occur at a convenient time for the news to make sense of them. “McLurg’s Law” states that in UK news dead Britons are worth more than dead foreign nationals.

  3. Starter Think of three reasons that PLURALISTS think that we should not worry about increasingly concentrated media ownership. Put the post-its on the board.

  4. Neo-Pluralism. • We have met the Pluralists. • Now meet the Neo-Pluralists! (They’re like Pluralists, but grumpier.) What’s the difference? Whilst Pluralists are pretty optimistic about journalists – impartial pursuers of truth that keep the public safe! – Neo-pluralists like Davies (2008) argue that actually these idealistic goals are hard to attain. Journalists are supposed to check facts, but they are increasingly failing to do so.

  5. News stories: • All of the news science stories in front of you were reported in papers. Sort them into “true” “false” and “exaggerated”. • Tip: there is only one true story.

  6. Is the news true? • Debate: • Davies argues that journalists increasingly rely on press releases and “facts” released by organisations like the government, rather than checking them properly. • When science studies are released journalists often do not check the study properly, and instead pick up the lines/sections with the best news values. Boost your marks: Read “Bad Science” by Ben Goldacre.

  7. Why don’t journalists fact check? • Read the fourth paragraph on page 159 and produce a graph or infographic showing the percentages of stories that come from: • “real” journalism • from press releases • stories that are fact-checked. • Then complete this sentence: • Davies argues that journalism is forced into “churnalism” because of __________ ________________ that result in more ___________ to fill but with added pressure to do this _____________ and at low __________________ .

  8. Criticisms • Marxists Edwards and Cromwell (2008) argue that Davies ignores the influence of owners and advertisers – basically, “churnalism” isn’t just a result of commercial pressures. • Newspapers have to appeal to a wealthy audience, so journalists are forced into providing “flat-earth” stories that are high news-value and easy for audiences to understand. This creates more buyers and advertising profits. • Marxists also argue that telling the truth isn’t the primary function of journalists in a capitalist society.

  9. Up next! Murdoch returns! And we see what Bagdikian has to say about the power elite…

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