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The CBS MBA Alumni Society's Annual Report outlines our mission to serve as a prominent networking forum for Executive MBA and Full-time MBA students and graduates from Copenhagen Business School. Our goals include fostering lifelong learning through unique events, supporting CBS's status among Northern Europe's leading business schools, and enhancing our presence within the Danish business community. Key developments include the establishment of an ambassador network, improved database management, and increased online engagement through our new website, along with upcoming events like the Annual MBA Alumni Party and European MBA Strategy Days.
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Annual General Assembly Chairman’s Annual Report 30 March, 2007
Why are we here? Our Mission Statement • The CBS' MBA Alumni Society is a networking forum for Executive MBA and Full time MBA students and graduates from Copenhagen Business School. • The purpose of the CBS MBA Alumni Society is fourfold: • We want to be known as one of the main, organised, professional networks for our members • Leveraging the relationship with CBS, we want to ensure our members lifelong learning through unique events and MBA caliber activities • We want to actively support CBS’ positions as one of the leading business schools in Northern Europe within the MBA area • We want to be a recognized voice within the Danish business community
The link to our members Improvement of database • Employment of support staff, Susan Agerskov (web-mester, communication) and Cecilia Thomsen (administration) • A significant cleaning-up task has been done • Which has resulted in an almost up-to-date database • And the future platformof our marketing, invoicing etc.
The link to our members Ambassador network • In order to reduce the distance to our members, we have established an “ambassador network” • With a starting point in the persons celebrated as “Student of the Years”, we have appointed ambassadors • The board has frequent communication with the ambassadors and semi-annual network meetings • The ambassadors are increasingly promoting our events and bringing us feedback from our members
Communication • Digital newsletter • Networking • Executive briefings • Newsletter archives • Career assistance • Social events • Calendar • Advertising • Links to CBS prgs • Links to int. partner • Biographies • Online payment • Etc…etc…
Communication • Launch of new website – January 2007 • New layout • New content • Possibility for interaction • Chapter specific information • Search in bios • Electronic Newsletters • Direct mails • Master class • Annual MBA Alumni Party • Newsletters connected to website to encourage visits
Communication • Increasing activity on the new website • January 07 85 unique visits • February 07 185 unique visits • March 07 169 unique visits • Total 439 unique visits
Communication • Increasing activity on the new website • January 07 85 unique / 169 repeat visits • February 07 185 unique / 454 repeat visits • March 07 287 unique / 646 repeat visits • Total 557 unique visits 1,269 repeat visits
Events and Briefings Main activities since last AGM • Learning and Briefings: • China Master Class, Apr, 2006 • Rethinking the Business Strategy Process, 13 Jun, 2006 • Ørestaden, 31 Oct, 2006 • Copenhagen Island, 1 Sep, 2006 • Muhammed Crises, 7 Feb, 2007 • Social events: • Gala Party, 20 May, 2006 • Octoberfest, 20 Oct, 2006 • Chrismas Party, 25 Nov, 2006 • Social Beer – today!!!
Going international….. Co-operation wit foreign MBA Alumni Associations • Primary co-operation partners: • Instituto de Empressa, ES • ESADE Barcelona, ES • Munich Business School, DE • Cranfield, UK • Warwick, UK • SDA Bocconi, IT • RSM Erasmus, NL • Potential co-operation areas: • Master Classes • Executive Briefings • Social Events • Web-site/Database access • Job announcements • More??
Annual MBA Alumni Party On 2 June, 2007 – Be there!!!
New Master Class coming!!! • European MBA Strategy Days • 29 May to 1 June, 2007 • Leading European strategy professors • Leading business executives • International participants invited • Program available • Sign up at our web-site!