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“Google/Yelp Proof” Your Automotive Reputation Management Business

“Google/Yelp Proof” Your Automotive Reputation Management Business. “Supersize” Your Opportunity. Don’t Blink. Why Reputation Marketing?. What Good is Visibility Without a Competitive Reputation?. Reputation is Critical to your Client’s Success.

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“Google/Yelp Proof” Your Automotive Reputation Management Business

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  1. “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

  2. Don’t Blink

  3. Why Reputation Marketing? What Good is Visibility Without a Competitive Reputation? • Reputation is Critical to your Client’s Success. • 95% of internet users do not search past the 1st page of search engine results. • 80% of the U.S. population researches a product on the internet beforepurchasing. • 55% of Internet userslookat other people's reviews. • 72% of those that research will not buy if there’s a negative comment. • 82% of Internet users trust customer reviews over expert reviews. • 50% of ALL internet users over the age of 18 have left a review online. • 78% of Internet users believe reviews are the most credible form of advertising • 67% of customers will are actually willing to pay more for companies who have excellent reviews

  4. Reputation Good News Not Impacted by Google’s Search Algorithms

  5. Reputation Bad News Like SEO…Big Opportunity…Big Risks

  6. My Promise How to “Google/Yelp Proof” Your Reputation Business & Make More Money!

  7. This is For You If You Answer “Yes” You Want to Make Your Dream Happen – Faster! • I want auto dealers and other business leads desperate for my help • I want to “Google/Yelp Proof” my Reputation Business. • I want an easier local marketing business model. • I’ve bought (too) many shiny objects – I need to focus. • Trying to keep up with changes is exhausting. • I’m worried about appearing credible. • I don’t know who the best target/niche is. • I don’t know what to sell or charge. • I spend all my time trying to do the work. • I want to outsource - but don’t know who to. • I need a Step by Step system to follow.

  8. What You’ll Learn Bonus: How to Use Comprehensive Reputation Analysis to Close More Prospects for More $$$ Preparation • My Six Figure Model • Who to Target • What They Want • Services to Offer • What to Charge • How Measure Success • How Outsource Your Work Execution: • Automated Prospecting • Automated Rep Analysis • Simplified Marketing • 3 Step Sales Process • 2 Step Sales Process • Perfect Upsell Funnel • How to do it in 90 days

  9. My Story

  10. My Lifestyle

  11. My Background 16+ Successful Start-ups = Systems Georgia Tech & Georgia State Cable TV: Cox Communications, Time Warner DBS: PrimeStar (DirecTv) Telecom: BellSouth (AT&T) Internet: FaceCake, CacheStream, MyTVinfo Finance: Dunwoody Mortgage Offline: Local Mobile Social, LLC Medical Marketing Mastery System, MyRepMgr, Lead Outcome, Local Leads CRM, etc.

  12. What This Means to You Would You Like a System to Build a Six Figure Business WITHOUT Being an Expert TOO? • I am an expert at building six figure (even $1B+) businesses without being an expert when I start.

  13. How to “Google/Yelp Proof” Your Automotive Reputation Business …and Your Life too!

  14. Real Situation How Do I Salvage This Situation? Automobile Dealer Paying $4500/mo for Reputation Marketing/Management Local Marketing Agency trains Staff to collect reviews Reviews get posted Reviews disappear Client dissatisfied

  15. Supersize to a Comprehensive Solution Comprehensive Model Reviews Only Model Competition More Impact, Less Risk, Perfect Upsell Funnel

  16. A Comprehensive Solution • Visibility Services: • Local Search (Google+ Local, Yahoo, Bing Local) • Citations (Directories) • Review Sites (general + market-focused) • Review Marketing Services • Review Facilitation • Review Management • Review Marketing

  17. A Comprehensive Solution • Mentions • News (Press Releases) • Image shares (Pinterest) • Video Shares (YouTube) • Discussions • Facebook • Twitter • Foursquare • LinkedIn

  18. A Comprehensive Solution Competition Analysis in 3 Key Markets Keyword Driven Markets

  19. Summary Get It? “Google/Yelp” Proof Your Business = Less Risk Less Risk = More Comprehensive Solution More Comprehensive Solution = Better Results Better Results = More Revenue Opportunities More Revenue = Faster Business Success

  20. Finding Ideal Prospects

  21. Your Ideal Reputation Prospect The Automotive Industry! Has some negative reviews now, but not too many In an industry where negative reviews are harmful In an industry where they have money to pay you Currently advertising online as well is a + Clear negative impact from bad reputation Competitors are clearly better positioned Consider current prospects or clients too!

  22. How to Find Prospects Order of Priority: Easiest First Manual: Search Yelp, Google Plus, Insider Pages, etc. Aggregated: Use Custom Search Engines Automation: Brand Reveal, Lead Kahuna, PLPX, Places Scout

  23. The Best Six Figure Business Model

  24. HardvsEasy? High Value Clients Need Fewer High revenue/client Fewer headaches Higher value positioning Higher credibility More difficult to undercut Fewer Competitors EZ Six Figure Business Low Value Clients • Need many • Low revenue/client • Many headaches • Lesser value positioning • Lower credibility • Can be undercut • Many competitors • Hard Six Figure Business

  25. EZ 90 Day Six Figure Business Model Get Prospects to Call You Get 3 Clients (Doctors, Lawyers, Roofers, etc.) $3000Avg per Month Each Outsource 100% of work! Within 3 months…Six Figure Business

  26. $1,000,000 Business Model 17 clients paying $5000/mo 28 clients paying $3000/mo

  27. How to Make $3000+ / month

  28. Comprehensive Reputation Services Package Options • Reviews • Setup: $1000- $5000 • Monthly: $1000 - $5000 • Monitoring • $199/mo - $1500 (or include in package) • Visibility: $300-$500/mo+ 1 mo Setup • Social Media: $599 - $1999/mo + 1 mo Setup • Video Marketing: $250/mo/video + Video • Image Marketing: $250+/mo • Press Releases: $150 per release + copywriting Price to Ideal Customer Value: Goal = $3000+ per month

  29. How Price to Ideal Customer Value? Price to Perceived Value, Not Cost What is the exit strategy for the business owner? How will his company be valued on exit? Average transaction value of ideal customer? Average customer lifetime value (CLTV)?

  30. Upsell Opportunities Price to Ideal Customer Value: Goal = $3000+ per month SEO + Local Mobile Social Visibility (Citations) Websites Customer Re-marketing Customer Acquisition Marketing

  31. Reputation Marketing Strategies to Get Prospects to Want You

  32. 4 Step Marketing Process • Find Best Prospects for You • Call/Email about Negative Review(s) • Direct Mail about Negative review(s) • Warm Call to Setup Reputation Audit

  33. Call Who Can I Talk to About Your Negative Review on ________?

  34. Direct Mail

  35. Losing to Competition Email

  36. Bad Review Email

  37. The Secret Key to Sales Solve…Don’t Sell

  38. 2 Strategies • 3 Step Close • Step 1: Find their “Pain” • Step 2: Illustrate/Educate and Agitate their “Pain” • Step 3: Solve their “Pain” • 2 Step Close • Step 1: Find their “Pain” + Agitate their “Pain” • Solve their “Pain”

  39. The Most Comprehensive Reputation Marketing Business System Available… And at an Incredible Price!

  40. The Comprehensive Reputation Marketing and Management System Add it to Your Reviews Marketing Solution

  41. Review Monitoring Sources Local • Google Plus Local • Yahoo! Canada Local • Yahoo! Local General • Citysearch • E-Dan Joaquin • E-Southern Oregon • Find i online • Hudson Valley • Local Edge • MySask411 • Sea Coast Online • Superpages • The Poconos • Yellow Book • YellowPages • YellowPages.ca • Ziplocal • Insider Pages • N49 • Manta Niche • Rate MD's • TripAdvisor • UrbanSpoon • Yelp • Apartment Ratings • Apartment Reviews • AVVO • Cars.com • DealerRater • Edmunds • Healthgrades • Judy's Book • Kudzu • Vitals 32 Sources and Counting!

  42. Directory & Social Monitoring Sources Directories • Bing • Service Alley • 411.ca • 411.com • Apartment Guide • Apartments.com • BestLocalSearch • Business Directories of Texas • Canpages.ca • DexKnows • Georgia Local Search • IEYellow.com • Local.com • Local Solution.com • MakeitLocal.com • MerchantCircle.com • Metromix • Sunshine Media • Surewest • Weblocal.ca • ypsouth.com Social • Facebook • Twitter • LinkedIn • Foursquare The Most Comprehensive Monitoring Available

  43. Bad Reviews Prospecting MyRepMgr Custom Search Engines

  44. Reseller Sales Dashboard

  45. Reputation Analysis Report

  46. Monitoring Dashboard

  47. Visibility

  48. Reviews

  49. Mentions

  50. Social

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