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Nice World Technology Training Creative Marketing on the Digital Channel

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Nice World Technology Training Creative Marketing on the Digital Channel

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  1. Nice World Technology TrainingCreative Marketingon theDigital Channel • Instructor • Peter (NICE) Mitchell • peter@petenice.com • URL • www.niceworldtech.com

  2. That’s a fancy name • • Digital Channel • - Massive technology shift • - Analog to digital • - One to many, many to many, some to some • • What is it? • - Email lists • - Website with transactional pipeline • - Blog optimized for search • - Web 2.0 (3.0) services (cloud software) • - Targeted advertising • - Social content, video, audio, decks • - Social networking

  3. But first, about me • Pete Nice - Internet name - Nice World Industries - PeteNice.com - NiceWorld.org • Bio - Doing web since web - Media training center - Consultant - Teaching, web design, - Transitioning traditional marketing materials to digital - Bulletin boards, registrations, etc.

  4. and, more about ME • Agency Life Helped transition creative shop to digital - Interactive department: web, online applications, mobile sites, animation, multimedia games and widgets, viral videos, user centered design, user experience, site optimization, server administration, third party tools. - On line marketing: banners, pay-per-click, search engine marketing, search engine optimization, campaign optimization, landing pages, email marketing, social campaigns, social analytics, training, consulting, on and on

  5. But what I really like • Directing - Mentoring - Collaborating - Synergy

  6. So What • Being Creative - Creating systems to capture insight. - Mechanical: journaling, notes, voice memos, doodling. - Social: fun with friends, co-workers, meetups, teaching, learning, listening (critical). - Internal: critical voice (watch out), ideating is iterative, take risks, be vulnerable, put it out there.

  7. Be Curious • Inspiration - Great works, cultural, historical. - Business success, large and small. - Thought leaders, what’s next? - Physical activity, feed your brain. - Mental centering, feed your brain.

  8. Be Curious AboutTECHNOLOGY • Participate - Web / Blog, do you have? - Rinse / repeat, become a return visitor. - Wade in (watch out). - Subscribe, get on the list, the feed, add to your wall. • Active Engagement - How did they do that? - Who did it?

  9. Enough WooWoo • Practical Tips - Website - Blog - YouTube - Facebook - Twitter

  10. Website • Plan for adaptation

  11. Blog • Plan for integration

  12. YouTube • • Shoot Well • - How to shoot a video with your iPhone • • Title Well • - Title tag is crucial!

  13. YouTube • • Thumbnail Well

  14. Facebook • “I already know how to post stuff on Facebook” • - Social Media Student

  15. Annotated Guide to Facebook Success Facebook tips

  16. Annotated Guide to Facebook Success

  17. Annotated Guide to Facebook Success

  18. Facebook pro tips

  19. Facebook pro tips • Use the “highlight” feature Embiggen graphics on your wall

  20. Facebook pro tips BOOM! • Use the “highlight” feature

  21. Facebook pro tips On mobile, not so much • Use the “highlight” feature

  22. Facebook pro tips • Create image macros “A rule or pattern that specifies how a certain input sequence should be mapped to an output sequence” - Wiki

  23. Facebook pro tips Why your Facebook feed is crammed with visual gags - Slate • Algorithym changes • Larger display • Meme generators • Create image macros

  24. Facebook pro tips • Tell a story with your gallery

  25. Facebook pro tips • Get creative with your timeline cover

  26. Facebook pro tips

  27. Facebook pro tips

  28. Facebook pro tips

  29. Facebook pro tips • Here’s how Best image sizes for your Facebook Timeline page - GroSocial

  30. Facebook pro tips • Use a short url to push message URL shorteners - Bit.ly - Fur.ly - Moourl.com

  31. Facebook pro tips Edit the video thumbnail • Use Facebook video effectively

  32. Facebook pro tips • Use Facebook video effectively

  33. Facebook pro tips • Use Facebook video effectively

  34. Facebook pro tips • Use integrated web tools SoundCloud Facebook

  35. Social media strategy “Which is better: Harry Potter or Twilight?”“Which is better: Harry Potter or Twilight? Tell us in the comments!” “My hampster fell into the garbage disposal. Click Like if you will miss him.” • Include a call to action

  36. Social media strategy Rules • Make content that is useful • Provoke a conversation • Strike an emotional chord • Help visitors define themselves • Help visitors look smart • Be funny • Create content that is shareable

  37. Social media strategy Techniques • Use imagery • Keep it short • Write a tight-fighting headline • Track your results • Create content that is shareable

  38. Good or bad? Let’s discuss the following FB posts

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