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In Nick Patterson's project, extensive research was conducted to uncover the factors influencing the public's favorite sweets. Through surveys and taste tests, it was revealed that taste significantly impacts buying decisions, contrary to claims that price is irrelevant. While a selling price of around 40 pence is recommended, the study demonstrates that sweets with durability and appealing advertising draw more consumer interest. The final recommendation emphasizes crafting sweets that are large, tasty, and long-lasting to maximize popularity.
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Sweets Researched by Nick Patterson
Project • Asked the general public a series of questions about there favourite sweets and what makes you buy them. • Extensive taste testing were carried out to find out if taste was important or not. • Many people said the price didn’t matter but I would recommend that you sold them for around 40pence
Taste This graph shows that the taste really does matter
Adverts It is important to advertise your product so people know about it and that you make it look good.
Recommendation • Our results show that the sweets with the most durability are the most popular. • So make your sweets big tasty and long lasting.