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The 20’s & 30’s

The 20’s & 30’s. Sex Appeal. -Emergence of Flapper Girl after WWI -Partying, drinking, smoking was popularized by the Flapper Girl -Women had jobs (over 10M in 1925) and had disposable income -Women could afford cars and had intimacy in them with their boyfriends

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The 20’s & 30’s

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  1. The 20’s & 30’s Sex Appeal

  2. -Emergence of Flapper Girl after WWI -Partying, drinking, smoking was popularized by the Flapper Girl -Women had jobs (over 10M in 1925) and had disposable income -Women could afford cars and had intimacy in them with their boyfriends -Cigarettes ads targeted women and promised appealing bodies and romantic time with men

  3. -Cigarettes ads targeted women and promised appealing bodies and romantic time with men

  4. -Personal hygiene was venerated -Having body odours or bad breath could threaten a relationship or a date -Advertisers used a lot of sex appeal in luxurious products such as perfumes, designer clothing, etc.

  5. -Depression started with the stock market collapse -People lost jobs and had less disposable income -Advertisers switched people’s attention from luxurious goods to everyday products -Since people had more free time, they would spend it on vocational activities -Healthy lifestyle was starting to be emphasized in the society 1930s

  6. -Relationships started to last longer for economic reasons -Advertisers used fear to persuade people into buying products that would help people keep what they had -More emphasis was given to health products and food; sex appeal switched to them

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