1 / 15

Strategic Uses of Information Technology

Strategic Uses of Information Technology. Chapter 3 Information Systems Management In Practice 6E McNurlin & Sprague. Introduction. S trategic uses of IT means “having a significant, long-term impact on a firm’s growth rate, industry, and revenue.” Whither the Internet Revolution?.

kaspar
Télécharger la présentation

Strategic Uses of Information Technology

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Strategic Uses of Information Technology Chapter 3 Information Systems Management In Practice 6E McNurlin & Sprague

  2. Introduction • Strategic uses of IT means “having a significant, long-term impact on a firm’s growth rate, industry, and revenue.” • Whither the Internet Revolution?

  3. Introduction

  4. Introduction • Episode Two: Profitability Strikes Back • CASE EXAMPLE: Grainger

  5. WORKING INWARD: Business to Employee

  6. WORKING INWARD: Business to Employee • Managing an Intranet • CASE EXAMPLE: BearingPoint

  7. WORKING INWARD: Business to Employee • Fostering a Sense of Belonging • CASE EXAMPLE: Wire Nova Scotia

  8. WORKING OUTWARD: Business to Customer

  9. WORKING OUTWARD: Business to Customer

  10. WORKING OUTWARD: Business to Customer • Being an Online Customer • CASE EXAMPLE: A Day in the Life of an E-lancer

  11. WORKING OUTWARD: Business to Business • Working with Co-suppliers • CASE EXAMPLE: General Mills and Land O’ Lakes

  12. WORKING OUTWARD: Business to Business

  13. WORKING OUTWARD: Business to Business • CASE EXAMPLE: Sara Lee Bakery Group

  14. WORKING OUTWARD: Business to Business • Becoming a Customer-Centric Value Chain • CASE EXAMPLE: Dell Computer

  15. WORKING OUTWARD: Business to Business • Pros and Cons of Demand-Pull • Getting the Back-End Systems in Shape

More Related