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UM CRN Partnership

This session details the successful partnership agenda led by Guy, focusing on mediabrands and their impactful mission in the urban marketing landscape. We'll review case studies showcasing the New-Skin Poison Ivy Treatment campaign, which saw a 64% increase in product volume and a 16% growth in brand awareness compared to the previous year. Join us for a Q&A on driving future adventures, including program sponsorships and thematic contests aimed at enhancing consumer engagement.

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UM CRN Partnership

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Presentation Transcript

  1. UM CRN Partnership

  2. Agenda • Intro from Guy • About CRN • Our UM Mission • Mediabrands to Date • Case Studies • Q & A • Next

  3. Driving Adventure Program Sponsorships DJ Endorsements Station Appearances Sweepstakes BACK

  4. New-Skin Trade Marketing Campaign

  5. CRN Solution Be Prepared forSummer Program 30/30 Spots :45/:15 Brand Spot / DJ Tag Thematic Contests Poison Ivy Story Contest Short Messaging Sponsorships Trade Support 15 Seconds Contest BACK

  6. PRODUCT RESULTS After the campaign aired, New-Skin Poison Ivy Treatment unit volume was up 64% over its predecessor, Dermoplast, versus the year before. BRAND RESULTS The campaign also helped grow the New-Skin brand by 16% versus the year before, despite the fact that the previous year’s unit volume had been driven by a BOGO promotion. Product Up 64% Brand Up 16% BACK

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