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The Dangers of Internet Stalking in the Corporate World

In today's digital age, corporate-level internet stalking has become a pressing concern. William Herren explores how common online activities, from social networking on Facebook to shopping on Amazon, can lead to invasive monitoring of personal searches and purchases. He discusses the implications of ad targeting, illustrated by Eli Praiser's encounter with a spam bot. As surveillance becomes more sophisticated, understanding how platforms like Google and YouTube collect data is crucial. Protect your privacy by staying vigilant and keeping personal communications confidential.

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The Dangers of Internet Stalking in the Corporate World

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Presentation Transcript

  1. Internet Stalking at the Corporate Level By William Herren

  2. Popular Internet Usages • Social Networking • Facebook • Shopping • Amazon • Videos • YouTube • Games • Multiplayer

  3. Facebook Amazon • Monitors searches and purchases • “Others who bought this also bought…” • Recommendations • Eli Praiser’s own encounter with online advertisement. • Spam bot posing as friend • Similar likes

  4. YouTube Gaming • Battlefield • Billboards display other EA games • EA sees who looks at it and for how long • Google Buys YouTube. Oct 2006 • Advertisements appear on videos • Ads tailored to individual’s searches and video content • Ads have become more rampant in recent years

  5. False Internet Security What we think we can do What can happen • Personal information is noted • Google, Facebook, etc. • Advertisements disguised as friends • Personal chat logs saved • Skype conversations • Stay anonymous • Keep in touch strictly with friends • Keep private chats private

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