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Membership Committee Report May 27, 2009

Membership Committee Report May 27, 2009. Brian D. Sieve. Agenda. Overview of current membership data Explanation of new social program and proposed by-law change. Current Membership Data. Current Offerings. Regular: $45,000 initiation payable over 3 years: $20,000/$15,000/$10,000

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Membership Committee Report May 27, 2009

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  1. Membership Committee ReportMay 27, 2009 Brian D. Sieve

  2. Agenda • Overview of current membership data • Explanation of new social program and proposed by-law change

  3. Current Membership Data

  4. Current Offerings • Regular: • $45,000 initiation • payable over 3 years: $20,000/$15,000/$10,000 • Non-equity: • $28,000 • payable over 2 years: $18,000/$10,000 • Young Executive • $7,500 plus $2,000 per year • 50% dues/assessments

  5. Committee Continuing to Explore Creative Ideas • Evaluating several potential changes: • reduced initiation fees • program to “spend down” amounts owed for return of initiation • Welcome input from membership

  6. Proposed By-Law ChangeFor Social Membership

  7. Why The Proposed Change? • Social program is dying fast • Membership Committee believes we need bold changes

  8. Problems With Current Program: High Cost • Too expensive • Currently charge $70 per month, or $840 per year • for the right to dine at the Club • Many members pay $840 and spend $1,000 or less • Too many other dining options in Naperville

  9. Problems With Current Program: Not Enough Benefits • Benefits not attractive • dining only • no pool, tennis, paddle tennis, etc. • Almost all clubs in CDGA offer limited golf to socials • we are an outlier • Membership not perceived as good “value”

  10. Solution: New Social Program • Effective June 1, offer entirely new social program • Two parts to new program: • Reduced fees • Increased benefits

  11. New Program: Reduced Fees • Reduced fees • $400 yearly charge • payable June 1 • No monthly charge, service fees or minimums • Current members save $440 per year • Reduced fees should attract new members

  12. New Program: Golf Privileges • Add limited golf privileges • Provide “value” for membership fee • Expose socials to our key asset (course) • excite/entice them to become regular members • Increase revenues • make up for reduced yearly fee with greens fees, cart fees, incremental dining

  13. Restrictions on Golf Privileges • Program currently approved for one year only • Four rounds per social per year • Tuesday-Thursday only • must pay guest fees (for member and guests)

  14. Restrictions (cont’d) • Restricted to existing and new social members • Board has right to restrict existing regular members from converting • anticipate 12 or 18 month waiting period for existing regulars to convert to social

  15. Initial Feedback To New Program: Positive • May 12, 2009 focus group with socials • excited about prospects of limited golf • Discussions with former social members • several indicated a willingness to come back

  16. Membership, Golf and Board Recommend By-Law Change • Vibrant social program is critical to long-term health of Club • CDGA: social program is best source for new regular members • anecdotal data from Cress Creek confirms • More social members help reduce year-end assessment for all members

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